The underboob baring look is becoming mainstream

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The Fendi cutout crop top is already on the cover of three magazines
The sweater made it's debut on the label's Milan runway
With celebrities and tastemakers embracing the trend, more underboob looks are sure to follow

Published: 17:27 EST, 18 January 2017 | Updated: 21:58 EST, 18 January 2017

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Gracing the cover of three glossy fashion magazines, the Fendi cutout crop top is quickly becoming the garment of the season.

We first saw the underboob-exposing sweater on the runway at the label's spring/summer 2017 show in Milan.

It since has been spotted on the January cover of Elle UK worn by Rosie Huntington-Whiteley, the February edition of In Style modeled by Gwyneth Paltrow, and the February ELLE US cover on Shailene Woodley. With such mainstream coverage, will real woman soon be ditching conventional cleavage in favor of the underboob?

Pretty in pink: Gracing the cover of three glossy fashion magazines, the Fendi underboob-exposing crop top is quickly becoming the garment of the season

Three's a charm: The sweater can be seen on Rosie Huntington-Whiteley's for January cover of Elle UK, Gwyneth Paltrow's February edition of In Style, and Shailene Woodley for February's ELLE US cover

THE UNDERBOOB SWEATER DEBUT:

It started on the catwalk: We first saw Fendi's underboob-exposing sweater at the label's spring/summer 2017 runway show in Milan

While the Fendi sweater appears to be made up of two parts: a crop top and a waist band, it's actually just one piece.

The front features a sizable cutout and the band is connected to back of the garment, baring a flash of the bust and the midriff.

If you're having a small bout of fashion déjà vu, it's because we saw something similar (minus the underboob) on trendsetters Carrie Bradshaw on Sex and the City and model Miranda Kerr years ago.

Trailblazers: Carrie Bradshaw (aka Sarah Jessica Parker) and Miranda Kerr wore similar styles (minus the underboob) years ago

With Elle and In Style featuring underboob looks front and center in their spring issues, we're pretty sure the daring trend is only going to gain momentum.

Don't want to spend Fendi's designer price tag? Shop the budget-friendly tops below, or get the look by taking a scissor to a knit you already own.

SHOP THE LOOK: