Profiles
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Baby Boomers
Meet the Costas – energetic, well travelled and no signs of stopping.
3.9millionTotal Reach -
Generation Y
Meet Sienna, married and on the move.
2.2millionTotal Reach -
Generation X
This is Jono, and he’s right where he wants to be.
3.6millionTotal Reach -
Generation Z
Meet Frankie, a next-generation consumer.
1.8millionTotal Reach -
Female Grocery Buyer
Introducing Rebecca, a beacon for good household living.
1.4millionTotal Reach -
Female and earns $80k+
Meet Laurel, pillar of her workplace and family circle.
0.6millionTotal Reach -
Male and earns $80k+
Introducing Ben, living the double-income-no-kids lifestyle.
1.5millionTotal Reach -
Managers, Professionals and Social Grade A
Introducing James, a high achiever with sights set for the top.
0kTotal Reach -
C-Suites
This is David, your not-so-average C-level executive.
0.4millionTotal Reach -
Intend to buy new car next 12 months
Introducing Greg, car enthusiast and serial buyer.
0.7millionTotal Reach -
Frequent travellers with 6 or more domestic holidays
Introducing Adam and Lisa, frequent flyers with a serious bucket-list.
1.5millionTotal Reach -
Intend to buy property next 12 months
This is Tom, on the hunt for another property with potential.
1.6millionTotal Reach