BRAND OVERVIEW
RSVP is Australia's leading and most trusted online dating site*. Over its 19-year history, RSVP has helped more than 4 million Australians connect, with with over 1,200 new members signing up everyday. RSVP is committed to helping singles find great dates.
Oasis is Australia’s largest free online dating platform, with more than 3 million Australians having made new, real time connections through the platform. Over 1.3 million profile likes and 250,000 conversations are exchanged between Australians every day, with a focus on casual dating and friendships.
Online dating has established itself as the third most popular** way to meet potential partners in Australia, after meeting through family/friends and work. Nearly half of Australian singles have tried online dating, making RSVP and Oasis an effective way to tap in to a large pool of the Australian population.
- RSVP is a paid service, with 51% of members between 36-55 years of age
- Oasis is a free service, with 63% of members between 18-35 years of age
- 10% crossover in audience between RSVP and Oasis
Total digital overview
Desktop overview
Smartphone & Tablet overview
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Demographics
- 10% 18 - 25
- 24% 26 - 34
- 27% 35 - 44
- 23% 45 - 54
- 17% 55+
- 16% Professionals
- 7% Business Owner
- 7% Management
- 3% Tradesperson