Programmatic Buying

Understand your audience across screens, channels and formats

DoubleClick’s integrated programmatic solutions give you unified insights across every channel and type of buy, plus the tools to act on them in real time. Publishers get a complete view of how inventory is performing, while advertisers benefit from a true picture of attribution.

Get unparalleled access to the biggest brands and publishers

The DoubleClick platform provides access to brand-safe, premium programmatic inventory on a global scale. Connect with the right buyers and sellers, directly and on your own terms. Buy and sell with confidence knowing DoubleClick proactively pre- and post- filters transactions for fraud-free results.

Measure what matters

Our integrated suite of full-funnel measurement tools gives you the viewability and audience composition metrics you need to maximize results. Our superior fraud and verification protection makes sure your ads are seen by real people.