Put Aus girls back in Aus day ad
Thursday Afternoon update:
We are closing in on $150k which is amazing, thanks for all the individual, business/organisation, and media support.
Press ads: We have now booked a full page advertisement in each State and Territory in Australia to run our ads. Tomorrow we have an ad in the SMH and on Saturday in the Age. We will then have ads in all other states and territories around Australia Day next week.
Billboards: (We’re working our way around the country and finding the best deals to ensure we get this message out far and wide - so more to come!)
VIC - 5 billboards in the following suburbs: Preston, Collingwood, Springvale, Endeavour Hills and Yarraville
QLD - 7 billboards in the following suburbs: Kedron, West End, South Brisbane, Newstead, Fortitude Valley, Woolloongabba, Kangaroo Point.
Some of the billboards will be up from tomorrow morning, with the rest coming soon and running through to Australia Day.
If you see one send us a photo of it using the hashtag #PutThemBackUp.
In 2016 two young girls went down to Docklands in Melbourne to celebrate Australia Day. A photo taken of them on that day was used in a billboard to promote Australia Day 2017.
The same groups who complain 'Muslims don't assimilate', complained about the photo OF AUSTRALIAN MUSLIMS CELEBRATING AUSTRALIA DAY. And due to this pressure the billboard was removed. If you or your business thinks this is not ok, please help us fund a billboard and print campaign featuring these two girls promoting Australia Day.
The more money we raise, the more places we can run the ad. And if you’re a company or organisation willing to donate $1500 or more, your logo will appear on the ad to show your support for an inclusive Australia.
Any left over money will be donated to the Asylum Seeker Resource Centre.
Who we are: Dee Madigan - Executive Creative Director, Campaign Edge
Campaign Edge is an advertising agency that works with progressive and brand clients to develop creative campaigns that persuade people.
What is our relationship to this: No relationship, we just want to see these two Australian girls put back up on a billboard about Australia Day.
How will the funds be used: We’re talking to media buyers now, but we’re looking at a full page press ad and a billboard to start, with any additional funds to be used to buy more billboards if we can!
We would love to hear from media owners who would be willing to run these ads at a discounted rate or with fees waived. (create@campaignedge.com.au)
We will use the funds to place the ads, our time is donated (If there is any money left over it will go to ASRC ).
The GoFundMe donations will be deposited into Campaign Edge's organisational Bank account, which is managed under the Cutting Edge group. From there the funds will be entirely distributed via bank transfer to the appropriate media buyers and ad space sellers to maximise ad space for the lowest cost to get this wonderful ad as many places we can. Leftover funds will be donated to charities.
Update: The ASRC has asked if we would donate any leftover money to Indigenous X who do an amazing job amplifying and profiling the work, achievements and needs of Indigenous communities through online communities and activism. And Children’s Ground who do incredible work in the NT ending indigenous child disadvantage through indigenous led knowledge systems and communities.
We are closing in on $150k which is amazing, thanks for all the individual, business/organisation, and media support.
Press ads: We have now booked a full page advertisement in each State and Territory in Australia to run our ads. Tomorrow we have an ad in the SMH and on Saturday in the Age. We will then have ads in all other states and territories around Australia Day next week.
Billboards: (We’re working our way around the country and finding the best deals to ensure we get this message out far and wide - so more to come!)
VIC - 5 billboards in the following suburbs: Preston, Collingwood, Springvale, Endeavour Hills and Yarraville
QLD - 7 billboards in the following suburbs: Kedron, West End, South Brisbane, Newstead, Fortitude Valley, Woolloongabba, Kangaroo Point.
Some of the billboards will be up from tomorrow morning, with the rest coming soon and running through to Australia Day.
If you see one send us a photo of it using the hashtag #PutThemBackUp.