Headlines
Blog Posts
An Implosion of Trust
It has been a year of unimaginable upheaval. The 2017 Edelman Trust Barometer finds that two-thirds of the countries we survey are now “distrusters.”
A Wake-Up Call For Business
The 2017 Edelman Trust Barometer findings present important tea leaves for business this year.
The Fall of Trust, the Rise of Populist Action
The global Trust Index fell three points in the last year, the steepest decline we have ever documented.
People’s Trust Has Declined in Business, Media, Government, and NGOs
Despite past protest movements such as “occupy Wall St,” mass outrage has yet to be directed squarely at the business elite. But there are new indications that this might be about to change.
Trust Crisis - With the People, Not For the People
When historians look back on the last 100 years, distinct chapters will emerge. Peace. War. Dislocation. Prosperity. As we live history, of course, each chapter ineluctably leads to the next.
Intellectual Property SEE ALL >>
2017 Edelman TRUST BAROMETER
The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.
Read More
10 Trust Insights
Read 10 key insights from the 2017 Edelman TRUST BAROMETER.
Read More
Earned Brand 2016
Edelman's second-annual Innovation and the Earned Brand study was released at the Cannes Lions and explores consumers relationships with brands.
Read More