By Stephanie Darling
Hailey Baldwin has become a powerful influencer this year, with the model making waves in the fashion world and on social media. But the 20 year-old up-and-coming model and actor has entered a new business venture, by launching her own beauty collaboration with Australian brand ModelCo. The niece of Alec was in Sydney last week singing the praises of beauty baking among other things and celebrated her 20th birthday at Mrs Sippy with Zac Stenmark, Tahnee Atkinson, Kate Waterhouse and Fely Irvine.
While the model, who dated Justin Bieber earlier this year said she is taking a step back from social media, it is her beauty and fashion presence that has earned her a mass social media following around the world.
Hailey Baldwin in Sydney last week.
So between hanging out with her famous friends including Kendall Jenner and launching the beauty collab, I chatted to Baldwin to get the ultimate low-down on her beauty routine.
Early makeup memories
"I danced from a very young age and learnt how to apply stage makeup for all my performances. I loved doing my face before I performed and played with makeup for this purpose way before I started wearing it everyday," she reveals.
Can't live without skin care product
"I use products that my dermatologist recommended called EltaMD. They just work for my skin."
Hair tonic
"I love Jen Atkins [celebrity hairstylist] products called OUAI. I use these every day, I love the shampoo, conditioner and the sea salt spray for texture. I also sleep in the Coconut Luxe Beauty Oil – it conditions my hair overnight."
One of her secret weapons
"I am always in awe when makeup artists use the baking technique on my skin! It really illuminates under the eye area."
Now this technique is not new but we thought a recap might be in order. It's basically a technique that highlights specific areas of the face and helps add lasting power to makeup. It hails from drag makeup, which gives you an indication of how dramatic the effect can be.
Bake off
To create a good base, apply eye cream around your eye area to hydrate it and minimise the appearance of fine lines.
Next apply your usual foundation.
Then apply a thick layer of concealer under your eyes. Work it up from the apples of your cheeks towards your temples all the way underneath your eye and then blend it with a damp sponge.
If you want to highlight other hot spots on the face, use the same technique on the jaw line, chin, bridge of the nose, cupid's bow (the little dip above the top lip) and the forehead.
For an even intense effect, go for a sheerer second coat of concealer.
Next dust on a translucent powder with a soft eye shadow to set this base makeup. Try Laura Mercier Loose Invisible Setting Powder.
Then let it bake onto the skin for five to ten minutes. This helps the makeup melt into the skin and set.
Dust off any excess with the eye makeup brush. Then apply your regular makeup.
As ten minutes of baking time is about as long as it takes to whack on a full face of makeup usually, this is quite a time commitment so it's probably a process you'll reserve for best.
With the baking in position Baldwin also likes to apply highlighter. "I love the natural, no makeup look, which of course is achieved with a lot of makeup so I like to blend my On-the-Glow Highlighter in Spotlight on my cheekbones right up to my temples."