When it comes to polls there's usually something for everyone, but finding the true lay of the political land can be difficult for voters without inside access.
What many don't realise is that the "new Newspoll" published in The Australian now uses robo-polling and online surveys, and has only existed since last July.
Voters have gone from swooning over Prime Minister Malcolm Turnbull and his government in late 2015 to steadily turning back towards Labor this year.
The headline number in the last Ipsos poll before Saturday's election tells the same story of a tightly locked battle with the major parties going into the election at 50-50.
Two weeks of fierce campaigning have failed to shift voters with a new poll showing the major parties evenly matched and the July 2 election still too close to call.
The July 2 federal election is shaping as a cliffhanger with neither Labor nor the Coalition beginning the 56-day campaign holding a clear lead, while the personal standing of Prime Minister Malcolm Turnbull continues to decline.
The choice for many voters will come down to a simple question: are we prepared to pay the transaction costs involved in moving to our fifth prime minister in less than four years?
Support for Malcolm Turnbull and his government has fallen sharply and Labor has moved into contention on the eve of a critical week of Parliament that could trigger a double dissolution election for July 2.
Malcolm Turnbull's star is falling fast but he still outshine's rival Bill Shorten in the majority of leadership attributes, including trust, vision, competency and grasp of economic policy.
Almost two-thirds of voters support Labor's call for a royal commission into the banks, according to a new poll.
The Fairfax Ipsos poll has confirmed other published opinion polls in putting the major parties neck and neck on a two party preferred basis.
Alarmed Coalition MPs might take some comfort from the latest Ipsos numbers. They finished the previous parliamentary fortnight with the idea that the government could face an election loss.
The Turnbull government has a comfortable lead over Labor just months from the next election, but the Prime Minister's personal standing continues to tumble.