Brightest Minds MBA Scholarship Contest

The Brightest Minds MBA Scholarship Contest awards a merit-based tuition scholarship to the student who scores highest on our GMAT simulation test. Highly qualified prospective MBA students compete for the $25,000 scholarship prize, which must be applied toward tuition at one of the 20 participating business school partners.

Sponsor benefits

Lead Generation
  • Ability to connect with the most desirable candidates by offering them a high-value opportunity to aid their MBA journey
  • Brand exposure and access to highly qualified prospects through multiple touch points across print and online
  • Access to registration information on all prospective students who participate
media exposure 

Participating schools' names and/or logos will be featured in:

  • Two press releases announcing the scholarship competition and consequential results
  • Economist-owned social media pages
  • Three pages in The Economist print newspaper
  • Three pages on The Economist digital edition
  • Banner ads on Economist.com
  • Which MBA? e-newsletters to 45,000 opt-in prospective MBA students
  • Economist GMAT Tutor e-newsletters sent to 90,000 opt-in prospective MBA students

Advertising benefits of sponsoring the Brightest Minds contest

  • Online

    Online visibility

    Increase your school's online presence with ads on Economist.com and featured banners in Which MBA? e-newsletters.
  • Print

    Promotion in print

    You school will be featured in three ads in The Economist's newspaper and digital edition, reaching more than 1.5 million readers.
  • Social Media

    Social media promotion

    The contest will be featured on The Economist's social media channels, reaching more than eight million fans.