Domain gathers some of Australia’s most valuable audience data. How our users search and interact with our tools and content allows us to identify key segments so advertisers can pin-point their most valuable audience with less waste.
Path-to-Purchase Targeting
Target users throughout their real estate journey, from when they begin dreaming to when they are ready to start bidding.
High Wealth Targeting
Accurately target high wealth home buyers and renters based on their real estate search behaviour.
Life Stage Targeting
Users interact with Domain at various stages in their lives — be it renting for the first time, or upgrading for a growing family. Domain's database allows advertisers to accurately target users at these crucial life stages
Bespoke Targeting
Speak to us about creating bespoke segments to reach your specific target market. Domain can create customised segments based on user inputs such as search suburb, property type, or the number of bedrooms or car parks requested.
Programmatic Solutions
Domain’s inventory can be accessed through leading programmatic platforms, allowing data-driven advertisers to efficiently reach Australia’s most affluent home seekers.
Domain is part of the Fairfax Network, which enables advertisers to reach Domain’s affluent and engaged home seekers across Australia’s premier network of online news and information websites.
Lead Generation
Domain qualifies user needs and then filters results based on their requirements.
Users who opt-in for specific services are delivered to referral partners based on their requested audience/targeting criteria.
Australia’s obsession with real estate isn’t limited to buying and selling houses. We engage our audience with great content on topics beyond the property life cycle, making Domain synonymous with all things property. Domain can deliver a range of intergrated partnership opportunities.
