Name | Jolt Cola |
---|---|
Type | soft drink |
Manufacturer | Wet Planet Beverages |
Origin | USA |
Introduced | 1985 |
Website | JoltEnergy.com |
Jolt Cola was originally made by The Jolt Company, Inc. Rochester, New York, which has since changed its name to Wet Planet Beverages. From the outset, Jolt's marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness. The initial slogan was "All the sugar and twice the caffeine." This slogan was changed to "All the Flavor and Twice the Caffeine" when cane sugar in the drink was replaced with the less expensive sweetener high fructose corn syrup.
Jolt Cola later diversified into additional flavors named Cherry Bomb, Citrus Climax, Orange Blast, White Lightning (grape), Red Eye, and Electric Blue.
In 2003, the name was licensed to a Hackensack, New Jersey company named Gumrunners, Inc., which manufactures a line of caffeinated gum and mints bearing the Jolt label and the slogan "Chew More, Do More." The gum comes in two flavors: spearmint and icy mint.
In 2005, Jolt Cola revamped its product line. Jolt Cola changed its logo, and came in "battery" bottles, which make a loud popping sound when opened. The cans are 23.5 oz / 695 ml resealable aluminum bottles; the body of the bottle was similar to that of a standard aluminum can, but the top had a twist-off aluminum cap with a plastic gasket liner), and in smaller "Quick Fix" cans (8.4 oz / 250 ml single-use pull-tab aluminum cans, similar to those used for Red Bull) and "battery" cans (16 oz / 473 ml resealable aluminum cans with the same twist-off top as the Battery bottles). The Jolt Cola website claimed that the "Quick Fix" sizes were available at establishments that serve "adult beverages," for use as a mixer. The flavors of Jolt offered were also changed. Flavors offered were Cola, Blue Raspberry, Cherry Bomb (cherry cola), Silver (lemon-lime), Wild Grape, Orange Blast, Passionfruit (featuring a yellow can) and Ultra (a diet drink with Splenda as its artificial sweetener alongside guarana, ginseng, taurine, and vitamin B complex).
On September 28, 2009, The Jolt Company, Inc. filed Chapter 11 proceedings in the United States Bankruptcy Court in Rochester, New York and simultaneously filed a motion to permit sale of the company's assets through a court-approved sale. The restructured company has now opened headquarters in Moonachie, New Jersey. Production of the Rexan 'battery bottles' ceased, and non-resealable cans is the major focus in the U.S.
Jolt Cola is still packaged in glass bottles under license by the 7 Up bottling company of California. These are sold on the West Coast, where laws are stricter to encourage use of refillable bottles.
The Jolt Company Inc. (once also known as Wet Planet Beverages) exists as a "sister" company to Boylan Bottling Works and its traditional "flavors" soft drinks. The company is primarily financed by Emigrant Capital of New York.
In Ireland, Jolt Cola is sold in 500 ml bottles in most Eurospars and Dunne's Stores, it is also very popular in colleges and is sold in the Dublin Institute of Technology's (DIT) student unions.
In Sweden, a lot of Jolt was consumed during the Dreamhack event.
In Australia, ("bottled under the authority of the Jolt Company Inc. by Jolt Corporation Australia Pty Ltd, 1 Barrpowell Rd Welland" South Australia) Jolt is sold in the traditional lemon flavor, as well as lime, root beer, cream soda, and orange flavors. It generally comes in 615 mL bottles, with 196 mg of caffeine. In 2006 bottle capacities were reduced to 600 mL (in some cases, without vendors being aware of the change). With a caffeine concentration of 32 mg per 100 mL, these bottles contain a claimed 192 mg.
Jolt Cola was also available in Japan in the late 1980s and early 1990s, through the local distributorship of UCC Ueshima Coffee Co. In the mid-1990s, it also made headway into Pakistan, but could not survive the competition.
This text is licensed under the Creative Commons CC-BY-SA License. This text was originally published on Wikipedia and was developed by the Wikipedia community.
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