BRAND OVERVIEW
The Sun-Herald and The Sunday Age’s must-read weekly magazine, Sunday Life’s one big goal is to inspire. Inspire your body, inspire your mind.
With this in mind, Sunday Life creates beautiful, lively and inspirational pages in food, home, fashion, travel and health & wellbeing. With every single page, we want to motivate – whether it’s with a new idea or thought, a trend or tip, a profile, a real-life story, or a drive to purchase or activity.
Demographics
Gender
39% Male
61% Female
Age
- 7% 14 to 29
- 17% 30 to 44
- 42% 45 to 64
- 34% 65 Plus
Social Grade
- 34% Social Grade A
- 24% Social Grade B
- 19% Social Grade C1
- 14% Social Grade C2
- 9% Social Grade DE
Income
- 11% Less than $40,000 per year
- 19% $40,000-$79,999 per year
- 15% $80,000-$119,999 per year
- 25% $120,000 or more per year
Lifestage
9%
S.I.N.K.S
9%
D.I.N.K.S
21%
Families
42%
Empty nesters
Occupation
- 31% Managers
- 4% C-Suites
- 15% Business Decision Makers
- 3% Technical Trades
- 4% Community & Personal Services
- 8% Clerical & Administrative
- 3% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Oct 2016 | Nielsen Digital Ratings Monthly Oct 2016.
Print readership
-
NSW409,000
-
VIC338,000
-
Total747,000
Print overview
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Oct 2016 | Figures are Average Issue Readership.