The weigh forward
MasterCard could estimate passengers’ weight for airlines based on what they buy
FIRMS must tread lightly around the subject of their customers’ weight. It is a sensitive subject for many. Still, a lot of organisations would like to be able to size up those who use their services.
MasterCard, a credit-card company, has filed a patent application for what it describes as “a system, method, and computer-readable storage medium configured to analyse the physical size of payment accountholders based on payment transactions, and allowing a transportation provider to apply the physical size of payment accountholders to seating”. In plain English, the firm plans to estimate its customers’ size and weight based on their clothing and shoe purchases.