Barcelona star Neymar shows off his shadey side for Police as football's king of endorsments continues to make millions off the field
- Barcelona star Neymar continues his partnership with Police glasses brand
- The Brazilian footballer has been the official face of for the brand since 2013
- Police have now renewed terms with Neymar, who models their latest collection
- Barcelona news: All the latest from the Nou Camp
Neymar has been named as the continuing face of Italian eye-wear brand Police, taking his partnership with them into its fourth year.
The Barcelona star has been enjoying a three-week holiday after La Liga broke up for the Christmas period, but appears to have spent at least some of that time starring in a photo shoot to model Police's 2017 collection.
Police launched the new range of new designs on Friday afternoon, releasing a number of photos and a video of Brazil's national captain alongside a female co-star.
Global ambassador Neymar starred in a photo shoot for Italian eye-wear brand Police
The Brazil star first linked up with Police in 2013, following in the footsteps of David Beckham
Neymar, who plays for Barcelona, is renowned for his unmatched marketability
A spokesman for the brand said: 'The new menswear collection from Police conveys the brands modern identity while nodding to the heritage of the sport and lifestyle brand.
'Neymar wears exclusive new designs for 2017, designed by Enrico Furlan, previous designer at Dolce & Gabbana.'
Neymar followed in the footsteps of David Beckham, as well as Hollywood actors Bruce Willis, George Clooney, and Antonio Banderas when he became their lead ambassador in 2013 to add to his extensive portfolio of endorsement deals.
In fact, the 24-year-old is one of the few players in world football who actually makes more money off the pitch than he does on it.
The Barcelona star has been enjoying a three-week break with La Liga on hold for Christmas
Neymar was wearing new designs from Enrico Furlan, previous designer at Dolce & Gabbana
Forbes reported that endorsement deals accounted for 61 percent of Neymar's annual earnings to June 2016 (£30.5m), almost double that of Cristiano Ronaldo on 36 percent and Lionel Messi on 34 percent.
And Neymar's earnings are set to rise substantially when the next analysis is published this coming July with the Olympic gold medal winner earning a substantial pay rise at Barcelona last October.
His salary was understood to have stood at £8.2m net but the new deal took him to around £15.9m net per season, rising to a potential £22.5m with bonuses.
Neymar doing his day job for Barcelona in a recent game against Athletic Bilbao
![](http://web.archive.org./web/20170108201458im_/http://i.dailymail.co.uk/i/gif/2015/09/16/636x90_barcelona.png )
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