Beauty and the Beast doll is labelled as 'creepy' with shoppers saying it looks more like 'Justin Bieber in a wig' than Disney’s Belle
- Belle doll has been released to promote the new Beauty and the Beast film
- But shoppers have compared it to Canadian pop star Justin Bieber
- Others labelled the doll as 'horrifying', 'tragic' and even 'an abomination'
- New live action remake of the 1991 musical hits cinemas on March 17
Shoppers have been left in hysterics after spotting something rather unusual about the latest piece of Disney merchandise.
The Belle doll, launched to promote the upcoming Beauty and the Beast remake, appears to have been modelled on leading actress Emma Watson but Twitter users think she looks more like Justin Bieber.
Soon after hitting shelves, images began circulating on Flickr and Twitter comparing the doll to the Canadian star.
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Spot the difference: Twitter users have compared Disney's Belle doll, right, to Justin Bieber, left. The toy even prompted comparisons to Barack Obama and Lord Farquaad from Shrek
'When you order an Emma Watson doll online but a Justin Bieber doll in a yellow dress and a wig arrives instead,' wrote Twitter user Rebekka.
Maryam added: 'They thought they made a nice Emma as Belle doll but instead they made a Justin Bieber doll.'
Others labelled the doll as 'horrifying', 'tragic' and even 'an abomination', while Sara said she 'couldn't stop laughing'.
The toy even prompted comparisons to Barack Obama and, bizarrely, Lord Farquaad from the Shrek movie franchise.
'Justin Bieber in a dress': Dozens of Twitter users compared Belle to the Canadian crooner. However the doll appears to have been modelled on leading actress Emma Watson
One Twitter user made the comparison to Barack Obama. Shoppers have been left in hysterics after spotting images of Disney's latest doll to hit shelves
Kingsley likened the doll to Lord Farquaad from Shrek. Soon after hitting shelves, images began circulating on Flickr and Twitter comparing the doll to the Justin Bieber
One social media user branded the toy as 'horrifying'. Others labelled the doll as 'creepy', 'tragic' and even 'an abomination', while Sara said she 'couldn't stop laughing' at it
Cherry Kills wrote: 'GUYS I'M WHEEZING @ THE NEW BELLE DOLL! GURL BYE!'
Another wrote: 'This doll looks like Jennifer Garner trying to disguise herself as Emma Watson in an episode of Alias.'
While Nathaniel Gill commented: 'The new Belle doll looks like she's waiting for her order at Starbucks but the next drink that arrives is for Susan.'
Twitter user Sara said she could't stop laughing after seeing the 'tragic' doll. Disney released the highly anticipated official trailer for the live-action fairy tale in November
Cherry Kills said she was left 'wheezing' by the character from the Bill Condon directed movie, which is a remake of the 1991 animated musical - recreated with live action
Blige was left in hysterics after spotting images of the doll online. The first teaser for the film broke all viewing records when was released - even surpassing Star Wars: The Force Awakens
One Twitter user compared the doll to Jennifer Garner. The film, starring Emma Watson, Dan Stevens and Emma Thompson, hits UK cinemas on March 17
Fans went into meltdown when Disney first released the highly anticipated official trailer for the live-action fairy tale Beauty and the Beast in November.
It gave the first proper look at Emma Watson, 26, in the role of Belle.
The Bill Condon directed movie is a remake of the 1991 animated musical - recreated with live action.
The first teaser broke all viewing records on the day it was released - even surpassing Star Wars: The Force Awakens - as 91 million people watched it in May.
'That's kind of super creepy': Twitter users called the doll an 'abomination', with one suggesting it had been crafted from unsold Justin Bieber dolls
The Beast - played by Downtown Abbey's Dan Stevens, 34 - gives Belle the chance to take her father's place in the castle, which she accepts.
She's joined by a stellar case as Emma Thompson plays Mrs Potts, Ewan McGregor voices Lumiere and Sir Ian McKellen plays Cogsworth.
The film hits UK cinemas on March 17.
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