BRAND OVERVIEW

Ultimate Footy is a sub-section of Realfooty, found under the AFL section within sport on smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Ultimate Footy is an AFL fantasy football website. The only site to offer category-based scoring, Ultimate Footy is the longest running and most popular draft-based fantasy AFL game in Australia.

The main features of Ultimate Footy include:

• Draft-based game where no two teams are alike
• Multiple and customisable scoring systems
• Flexible squad, league sizes and more – with almost all setting customisable

Ultimate Footy will attract loyal regular users who are highly engaged with sport. The Ultimate Footy site targets men aged 15-50, with a focus on AFL the states – Victoria, Western Australia and South Australia.

Ultimate Footy is a part of the Digital Network.