Related Insights
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Fairfax Media’s Christmas Mobile Retail Study
Research study exploring how Fairfax Media's audience are using their mobile devices as Santa’s shopping assistants.
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Virgin Australia Mobile Case Study
Virgin Australia partnered with Fairfax Media to run a high impact and creatively innovative campaign.
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Audi TT Tablet App Case Study
To support the pre-launch of the new Audi TT model, Audi ran a campaign across Fairfax Media’s The Sydney Morning Herald, The Age and Brisbane Times tablet app properties.
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Myer’s Christmas Giftorium Mobile Case Study
Fairfax Media’s mobile properties had a strong impact, driving significant uplifts in ad recall and consumers' preference towards Myer.
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Kia Weatherzone Smartphone App Case Study
A campaign for Kia running across the Weatherzone Smartphone app delivered strong results, driving directional uplifts in ad recall.
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Fairfax Media Tablet Audience Study
A study was undertaken to explore consumers' relationship with their tablet device and to understand what role they play in the news consumption journey.
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Land Rover Case Study
Land Rover's longstanding partnership with The Age and The Sydney Morning Herald iPad apps increases overall appeal of the brand.
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Retailer Mobile Case Study
Advertising on Fairfax Media's m-sites proved to tick the boxes for this retailer, driving strong upward shifts in online research intent as well as in-store visitation intent.
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ANZ Desktop and Tablet Case Study
Fairfax Media partnered with ANZ and research company TNS to measure the impact that adding a tablet app component to a desktop campaign...
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Fairfax Media’s Smartphone News Consumption Audience Study
This study from Fairfax Media explores how peoples’ news consumption behaviours have changed over time.
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ALDI Mobile Case Study
ALDI partners with Fairfax Media to measure mobile ad effectiveness using Australian first methodology.
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