How bad can a tweet be for business? Hootsuite's CEO should know
![Hootsuite founder and CEO Ryan Holmes in Sydney.](http://web.archive.org./web/20170714082452im_/https://www.fairfaxstatic.com.au/content/dam/images/g/v/4/m/r/e/image.related.landscape.120x80.gv4jl6.png/1490423499523.jpg)
What if you're putting yourself out there as a thought leader advising companies how to build brands on social media, but you tweet a lewd suggestion to a reporter whose story you don't like? Nothing much good, as Ryan Holmes knows.