Celebrating the YouTube Ads of 2016
YouTube and The Webby Awards have partnered up to select the most iconic ads of 2016.
See the winners below for #TheYouTubeAd that…
#TheYouTubeAd That Takes A Stand
It’s the one you just can’t ignore. Vote for the ad that makes you take a stand for a better tomorrow.
麥當勞McCafé 讓對話更有溫度｜「接納篇」
McDonald's
Leo Burnett
Always #LikeAGirl - Girl Emojis
Always
Leo Burnett
Starcom Mediavest Group
The Unseen | It Can Wait | AT&T
AT&T
BBDO
Hearts & Science
Winner
Android: Rock, Paper, Scissors
Android
Droga5
Essence Digital
Unforgettable Stories - The Mansfield Family | Walt Disney World
Disney Parks
In-House
#TheYouTubeAd That Puts Stars In Your Eyes
That could’ve -- and should’ve -- been you in that ad. Vote for the best celeb-studded spot.
The Unexpected John Cena Prank | Hidden Camera
Cricket Wireless
Shareability
MEC
Undercover Lyft with Demi Lovato
Lyft
Alldayeveryday
BMW Films: The Escape
BMW
Geisel Productions
UM
WARNING: Don't Download Best Fiends!
Best Fiends
In-House
In-House
Winner
Official Mobile Strike Super Bowl 50 TV Commercial | Arnold's Fight [EXTENDED Edition]
Mobile Strike
215mccann
#TheYouTubeAd That Is Your Guilty Pleasure
Babies. Cats. Baby cats. We’ve all got our vices. Vote for the one that’s yours.
Dear Kitten: Beginnings // Presented By BuzzFeed & Friskies
Purina Friskies
Buzzfeed
Winner
Mtn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot
Mountain Dew
BBDO
OMD
evian Baby Bay
Evian
BETC
Group M
Ryanville – Hyundai Super Bowl Commercial :45s | The 2017 Hyundai Elantra
Hyundai Motor America
INNOCEAN USA
Canvas Worldwide
Specsavers Fawlty Car, featuring John Cleese #shouldve
Specsavers
In-House
MGOMD
#TheYouTubeAd That Goes Straight To The Heart
You’re not emotional. It’s just allergies. Vote for the ad that moved you most.
Knorr #LoveAtFirstTaste
Knorr
MullenLowe
Mindshare, PHD
P&G Thank You, Mom - Strong | Rio 2016 Olympic Games
P&G
Wieden + Kennedy
Budweiser | Chicago Cubs 2016 World Series Champions | Harry Caray’s Last Call | Fly The W
Anheuser-Busch InBev
VaynerMedia
MediaCom
Winner
Dad Insurance For Fearless Dreams | @AmFam®
American Family Insurance
BBDO
Mindshare
Ariel - #ShareTheLoad
Ariel India
BBDO India
MediaCom
#TheYouTubeAd That Knows No Limits
Seize the moment - and vote for the ad that made you live for today.
The Evolution of Barbie | Barbie
Barbie
BBDO
UNDER ARMOUR | RULE YOURSELF | MICHAEL PHELPS
Under Armour
Droga5
Optimum Sports
Nike: Unlimited You
Nike
Wieden + Kennedy
Razorfish
#Pokemon20: Pokémon Super Bowl Commercial
Pokémon
Omelet
MediaCom
Winner
GoPro Awards: On a Rocket Launch to Space
GoPro
GoPro Original Productions
IPG Mediabrands
#TheYouTubeAd That Says It In Six
Let’s cut to the chase. Short spots can make a big impact. Vote for your favorite one.
2017 Kia Sportage - Blind Spot Detection
Kia
Innocean Worldwide Canada
Tide | Fido
Tide
Saatchi & Saatchi
Starcom Mediavest Group
SweeTARTS Mini Gummy Tiny
SweeTARTS
Swift
MetaVision Media
Old Spice | Sweat | #smellegendary
Old Spice
Wieden + Kennedy
Winner
Pepsi® Emoji Yoga
Pepsi
QuietMan
OMD