The content manager retains a direct link between technology, the company's product or service, and the sales department. Creating and editing content (content is essentially information) for websites and media is the content manager's primary task how well this task is done, will be noted in the sales department and website traffic. By using his or her creative, communication and management skills to create content, the content manager promotes the business or product in focus. For larger companies, the content manager may be part of a team of writers, copywriters and editors, all responsible for contributing to content generation. However, if the content manager is working for a smaller company, he or she will be responsible for pulling out all skills to deliver perfectly generated content. This job has excellent attractions for the right candidate as it brings together a myriad of interests and abilities. You are offered the opportunity to be a writer, researcher, copywriter, manager, technical and media person, with a touch of marketing! Content managers need to be able to organise, prioritise and work along the clock as deadlines are part of the job.
Content managers target customers, mostly through websites and media. The content manager's responsibilities have therefore evolved around IT and information. Information or content is generated from printed and online sources, while the website management and development continues. The content manager needs equal writing and communication and IT strengths: a combined journalism and IT background are ideal. As part of its daily responsibilities, the content manager is responsible for checking copyright issues of material used in the content. You should be:
- Highly skilled in written communication and ability to write for target audiences.
- Creative skills to enhance content and attract online traffic.
- Ability to organise and recognise and react on detail.