01.13.17 Inclusion of Mobile & Desktop Ads Improves Cross-Media Campaign Effectiveness Across Brand Impact Metrics, According to IAB Research
12.28.16 Q3 2016 Internet Ad Revenues Hit $17.6 Billion, Climbing 20% Year-Over-Year, According to IAB
12.20.16 IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry To ‘Count-on-Begin-to-Render’ Model
12.15.16 Nearly Two-Thirds of Americans Own at Least One Internet of Things Connected Device, With 65% Reporting They Are Willing to Receive Ads on IoT Screens
11.07.16 IAB and its Data Center of Excellence Reveals Winners of the First-ever IAB Data Rockstar Awards
11.07.16 IAB Tech Lab Launches Technology Compliance Program to Validate Companies That Uphold Key Industry Standards
11.01.16 Digital Ad Revenues Grow 19% Year-Over-Year in First Half of 2016, Hitting Landmark High of $32.7 Billion