In a move that will delight some and may annoy others who have forked out up to $278 for a platinum seat, producers of the smash-hit Broadway musical The Book of Mormon have announced they will sell all tickets to a January 17 show for just $20 each.
The special Melbourne preview was announced on Thursday morning, with tickets available from the Princess Theatre box office from 10am on Monday, January 9. There will be no online sales for the show and tickets are restricted to two per customer.
![The cast of <i>The Book of Mormon</i> at the Eugene O'Neill Theatre in New York.](/web/20170106061623im_/http://www.theage.com.au/content/dam/images/g/p/2/6/w/j/image.related.articleLeadwide.620x349.gtm8vx.png/1483579312072.jpg)
With the musical all but sold out for January and February and regular prices starting from $140, the promoters are expecting big queues on Monday morning.
"The producers wanted to make it accessible to people who can't afford the prices of The Book of Mormon and don't want to have to wait a couple of months for tickets," publicist Ian Phipps said. "They wanted to make it accessible for the fans."
Cheaper preview tickets are not uncommon, but $20 tickets for an international hit musical are unheard of.
"This is a first for Australia," Phipps said. "It's been done elsewhere overseas with The Book of Mormon, but not here."
To the scalpers rubbing their palms together with glee: be warned. Phipps says ticket holders will have to show photo ID when presenting their tickets at the box office on the night.
The Book of Mormon, a religious satire written by the creators of South Park, is the winner of nine Tony Awards – including best musical – and has broken a slew of box office records in the US and internationally.
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