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Starbucks is poised to overtake McDonald's as the world's most valuable restaurant chain, and the coffee giant could ultimately have a staggering 50,000 locations.
That's the prediction of Nomura analyst Mark Kalinowski, who named Starbucks his top restaurant stock for 2017 in a report on Tuesday.
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He estimates that the company will increase its worldwide restaurant count by 8.4 per cent this year and boost same-store sales by more than 5 per cent.
There's more room for growth in the beverage industry - and less competition - giving Starbucks an edge over McDonald's and other more food-focused rivals, Kalinowski said.
It's only a matter of time until McDonald's loses its top spot, according to one analyst. Photo: Glen Hunt
The coffee chain's new upscale Reserve brand also could eventually generate $US3 billion ($4.16 billion) in sales, helped by pricier drinks.
"It is only a matter of time before Starbucks overtakes McDonald's as the largest market cap restaurant stock, although likely not in 2017," he said.
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Starbucks' stock is coming off a weak 2016. It fell 7.5 per cent last year, dragged down by concerns about slowing growth. Chief executive officer Howard Schultz also announced plans to step down, giving jitters to investors.
The overall industry isn't expected to have a bright 2017, according to a prediction by NPD Group.
A Starbucks store in Shenzhen, China. Photo: Brent Lewin
US restaurants will see "little to no traffic growth" this year, the research company said in a separate report Tuesday.
Though Starbucks has set a goal of having 37,000 cafes open by 2021, up from about 25,000 last year, Kalinowski sees potential for a much larger operation.
"Well beyond 2021, we would not be surprised to see Starbucks exceed the 50,000-store level," he said.
That would vault the company past the current total of Subway Restaurants, which now has the most locations of any chain.
Starbucks shares rose 0.1 per cent to $55.56 as of 10.09am on Tuesday in New York.
Kalinowski, who has a buy on the stock, maintained his target price of $70.
Bloomberg
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