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New Year's Eve revellers warned about Uber price surge

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It's undoubtedly one of the busiest nights of the year for Uber, with the ride sharing service expecting millions of people around the world to use the company to travel home from New Year's Eve celebrations. 

But revellers are once again being warned about the company's surge pricing, which will take effect between midnight and 3am, with price hikes expected to be more than three times the normal rates.

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Following complaints and horror stories from previous years - in one notorious case a trip home from the Sydney CBD to Coogee that would normally cost $35 surged to $213 - the company has rolled out tips to help make the night run smoothly.

An Uber spokeswoman, Katie Curran, said the company's goal is to ensure "anyone, anywhere can push a button and get a ride within minutes, even on the busiest nights of the year".

"During times of peak demand - on New Year's Eve that's around between midnight and 3am, fares increase via an algorithm to help ensure a driver is always nearby and you can get a ride if you need one."

The company has introduced new features on its app including upfront fare estimates.

"Before you request an Uber, you'll see the estimated cost of the ride. When fares are higher than usual, you'll be notified and asked to confirm the rate in app. If it's out of your price range, you can always check back later."

Ms Curran also warned users to check they are entering the right car. 

"Make sure you get into the right car with the right driver. Double check the car's model and licence plate in the app before you hop in your ride, and confirm it's your driver by asking for their name and looking at their picture."