The Australian
Young men 14-24
Young men 14-24
When he’s not studying or gaming, he’s working, social networking or just hanging out. He doesn't mind a bit of online shopping now and then either.
This year he's seen approximately 10 movies at the cinema, six of them with six different dates. He's into live music and loves a good festival with a big group of friends. There’s nothing better than an epic online gaming session with mates. Especially when it’s a new game and exams are over.
This is Kai. We have another 1,061,000 more Australian guys just like him.
And this is just one example of the power our people have.
Learn more about young men 14-24 in
National Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
National Stats
Stats Data
988,000
Stats Title
Total Audience
Stats Data
70.9
Stats Title
% reach
Connect with young men 14-24 through these brands
NSW Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
New South Wales
Stats For State
295,000
Total Audience
63.9
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
QLD Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Queensland
Stats For State
220,000
Total Audience
74.4
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
SA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
South Australia
Stats For State
66,000
Total Audience
78.5
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
VIC Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Victoria
Stats For State
265,000
Total Audience
75.1
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Young men 14-24 in Victoria through these brands
WA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Western Australia
Stats For State
110,000
Total Audience
69.9
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
NT Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Northern Territory
Stats For State
13,000
Total Audience
93.3
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Young men 14-24 in Northern Territory through these brands
TAS Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Tasmania
Stats For State
18,000
Total Audience
67.1
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Young men 14-24 in Tasmania through these brands
Related case studies
AGL We Love Saturdays
Overview
AGL partnered with the Herald Sun to launch their new lifestyle plan which gives their customers free energy on Saturdays.
To differentiate AGL as an innovative energy company, compared to its competitors and to acquire new customers and increase switches to this plan, News Corp Australia created a cross-platform solution that built on the insight that Victorian’s favorite day of the week is Saturday.
The campaign strategy was to offer even more value to Saturday readers by providing them with free news on Saturdays, creating custom content they can enjoy whilst running a consumer promotion giving away a bespoke experience on a Saturday, all thanks to AGL.
The campaign’s success was formally measured by an ad-effectiveness study and reached 27% of Victorians 25-54 in each month through digital and an incredible 67% of Victorians 25-54 in print.
Responsible Gambling Awareness Week
RGAW was created with the aim of raising awareness of the importance of gambling responsibly at a personal, venue and community level. RGAW is a grassroots campaign held in May that involves community events, public relations, advertising and online content.