Home buyers
Home buyers
As they search far and wide for their dream home, they’ll spend 5 lunch hours a week trawling through 426 property listings online, and several tea breaks finding the best variable interest rate. Every Saturday, they’ll drive 3.2 hours around town to view prospective homes. He’ll spend 12% of this time arguing with their GPS, but on average they’ll make it to 3 properties. 2 of which are indeed average. And 1 that could be the one. Despite the oven being too small.
Come Sunday, they’ll head to their favourite breakfast hotspot and spend 2.4 hours dissecting the paper; discussing which houses in what suburb went for how much, and when. And an additional 56 minutes comparing house wish lists (his has a wine cellar; hers a bath with feet).
It’s exciting times for Paul and Tess. We have another 1,834,000 home buyers just like them nationally, hunting for a home to call their own. And this is just one example of the power our people have.
Learn more about home buyers in
National Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
National Stats
Stats Data
1,843,000
Stats Title
Total Audience
Stats Data
84.4
Stats Title
% reach
Connect with home buyers through these brands
NSW Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
609,000
Total Audience
80.5
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Home buyers in New South Wales through these brands
QLD Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
372,000
Total Audience
86.9
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Home buyers in Queensland through these brands
SA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
109,000
Total Audience
84.2
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Home buyers in South Australia through these brands
VIC Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
503,000
Total Audience
86.4
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Home buyers in Victoria through these brands
WA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
192,000
Total Audience
86.8
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
NT Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
20,000
Total Audience
94.2
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
TAS Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
39,000
Total Audience
84
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015