There’s very little penalty for the media publishing something which is misleading or indeed an outright fucking lie.

— Another Angry Woman (@stavvers) November 24, 2016

The biggest culprits for this model are the tabloids, but don’t think for a fucking second that the bigger sources don’t do it either.

— Another Angry Woman (@stavvers) November 24, 2016

like check that shit out they bury all the corrections in big long humourous articles in an obscure section of their site.

— Another Angry Woman (@stavvers) November 24, 2016

However, there’s an EVEN EASIER method for the traditional media to spread fake news without having to write a retraction weeks later.

— Another Angry Woman (@stavvers) November 24, 2016

See also: whacking outright lies in opinion pieces, and pretending the fibs are opinions, not fake news.

— Another Angry Woman (@stavvers) November 24, 2016

It’s hard for readers to critically appraise what’s true when a substantial portion of what’s in the traditional media isn’t true either.

— Another Angry Woman (@stavvers) November 24, 2016

Also, more people being aware of the work of e.g. Snopes, NHS Behind The Headlines to independently fact-check media claims.

— Another Angry Woman (@stavvers) November 24, 2016

But the best place to start would be to just acknowledge that the traditional media is p much 10000% responsible for the rise of “fake news”

— Another Angry Woman (@stavvers) November 24, 2016

Content note: discusses misogynistic abuse

Yesterday, I discussed misogyny and dead cat politics: a tendency for media and political narratives to use the very real problem of misogynists being dicks to distract away from their own wrongdoing. I concluded that the best defence against this tactic is probably to avoid being misogynists. Today, I offer a more constructive, practical example on this topic, and will provide campaign site 38 Degrees with some free advice to avoid another incident like the current Laura Kuenssberg clusterfuck. If they want any further advice, they can bloody well pay me, god knows they rake in enough.

A little background to the current hot mess: a lot of people are quite concerned about the questionable impartiality exhibited by the BBC’s political editor, Laura Kuenssberg, and do not think it is befitting for a political editor of a publicly-funded news outlet to display bias towards certain political parties and against others. A petition went up on their website, and garnered over 35,000 signatures, but thrown into this mix was a hive of seething misogyny. This handily provided those who might benefit from the direction of bias at the BBC with a distraction from actually having to respond to the issues raised. The petition was taken down, and the organisation’s CEO, David Babbs, donned a hair shirt.

None of this needed to happen, had 38 Degrees displayed even an iota of competence and understanding of issues of misogyny. A great degree of the abject failure of this campaign can be chalked up to failures from 38 Degrees themselves. It could have all been avoided if they’d have just taken some proactive measures.

1. Moderate your own online spaces properly

38 Degrees is primarily an online campaigning forum, and it is startling that they failed so much to moderate their own online spaces on which they rely: comment threads, and Facebook. If they had removed misogynistic comments in their own spaces over which they have direct control, a rally of terrible people probably wouldn’t have picked up the same level of steam as it did. An organisation the size of 38 Degrees ought to have ample resources to put towards moderating out misogyny, and that they did not is probably their biggest failure.

I suspect this lack of moderation was due to two problems inherent to the organisation: their brand, and a desire for engagement. First, the brand: 38 Degrees goes on like it’s open-for-all, and so on–so of course they’ll let dreadful misogynists have their special snowflake say. As for a desire for engagement, in today’s digital world, the more “engagement” you have, the more money you end up making at the end of the day. Engagement can be good, bad, or ugly: a comment is a comment, and the more the better, because that’ll likely result in more clicks, more signs, more email addresses collected, more donations… it doesn’t matter what they’re saying, because they’re engaging. Sadly for them, they’re probably losing potential supporters through not moderating out misogyny: it makes their spaces less welcoming to half the population, and therefore half the population is actually less likely to give them that engagement cash cow.

2. Have a moderation policy

A moderation policy is a powerful tool. It easily and accessibly helps those who moderate the spaces, spelling out what they should delete or not, rather than simply leaving them to make up their mind. It’s also great when your moderation policy is transparent, not just because transparency is good, but because it clearly states what is and is not acceptable in the community. It’s the sort of thing 38 Degrees should have clearly in places where you can leave comments: a link to it above places to leave comments, a pinned post on Facebook.

38 Degrees did not have any such policy that I could find, which in combination with the Kuenssberg mess makes me suspect they never had one in the first place. Maybe they didn’t do one because it was too hard. Building and publicising moderation policy inevitably pisses off a fair few awful people who will squawk their war cry of FREEZE PEACH. If 38 Degrees are worried about losing the vital whiney wankstain demographic, then they oughtn’t to–if they go, they were probably never particularly valuable supporters in the first place; if they stay, then hoo-fucking-ray. Whatever the reason they don’t have a comment policy, if they want to recover after this trash fire, they’re going to need to sort one out, stat.

So, that’s the online spaces 38 Degrees have control over sorted in two easy steps. But what about the spaces they don’t control? After all, wasn’t at least some of the problem down to people sharing it?

3. Control the message, and control the share text

I cannot fucking believe that an organisation as big as 38 Degrees never thought about how the message itself was presented, and how maybe, just maybe, that might attract misogynists like flies to shit. The petition screeched the name Laura Kuenssberg–a very feminine name–and had a big honking picture of her at the top. This was all there whenever anyone shared the petition on social media sites. Any godawful man who just hates women will see this as “petition to fucking destroy this harpy”. Ultimately, like those who have something to hide and play dead cat politics with misogyny, misogynists do not care about the message either: they just hate women.

The goal of this petition was to raise concerns about bias from a senior figure at the BBC. Why not lead with that, then? Why not title the petition “Sack the biased BBC Political Editor” or “End bias at the BBC”, or “The BBC Political Editor should be impartial”. I honestly did not even know the BBC Political Editor was called Laura Kuenssberg until this–for all I knew, she might have been some reporter who doorstepped a politician aggressively, or a someone who works in the BBC canteen and wrote “Jeremy Corbyn is a poo” in the foam on a latte. Referring to the job title is much clearer. It’s also not necessary to use a picture of the person as the image that will pop up whenever it gets shared. Why use that, when you could use some sort of simple visual graphic presenting facts about bias at the BBC, if it really is such a problem.

Some may argue that if the Beeb’s political editor was a man, a “Sack Bob McDickface” petition name with a picture of him looking like a prick would be fine. And yes, that’s true. What’s also true, though, is that we live in a patriarchal culture, and in a patriarchal culture, different reactions happen because of women than because of men. A picture of a man probably isn’t going to cause discussions of how hideously ugly he is where it is shared, for example. Focus on the role, not the woman, if the subject of your campaign is a woman.

38 Degrees have control over this when it comes to sharing. They write and edit the campaign copy, and they choose the images and accompanying share text. Had they given the climate they were releasing this campaign into five minutes of thought, they probably could have staved off the catastrophe that ensued.

4. Challenge any remaining misogynists

Even with all of this, there’s still likely to be the odd misogynist pop up with their misogyny. For a big organisation that doesn’t want their new brand to be Enablers Of Misogyny™, even at this juncture there is something that can be done. Challenge that shit. Say “You are sharing this petition calling the subject a bitch. That’s misogynistic and unacceptable.”

It’s not like 38 Degrees don’t have the resources to see who is sharing their campaigns, and what they’re saying about it. It is also not like they don’t have the resources to challenge this with their own social media channels. If there’s a large amount of misogynists sharing your campaign, put out a statement clarifying that you do not condone their behaviour, that it is putrid, and send it to them. Hell, 38 Degrees will likely have access their email addresses: send them an email telling them they’re being a prick, because nothing puts off a horrible flamer like tearing off their comfortable veil of anonymity. Send an email round to everyone who signed, addressing the issue with misogyny and making how the campaign should be shared clear.

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These four simple steps are well within the realms of 38 Degrees’s capacity, and if they want to recover from this, they’ll need to think about implementing this in the future, or giving themselves over to just being a hive of misogynists.

The best way to avoid dead cat politics is to keep all nearby cats alive and well. When you are a large campaigning organisation, this becomes all the more important.

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Content warning: this post discusses rape threats and misogynistic abuse

A pattern has developed in mainstream political discourse: white woman politicians and paid hacks keep experiencing misogyny.

Oh, and there’s other things going on in the background: legitimate criticisms, indefensible actions, racism, literal wars… I could go on, but hey, let’s focus on the fact some egg on twitter called the subject a bitch.

There are approximately 800 million examples of this going on, from the decision to bomb Syria (which led to some of those who decided it was cool to kill loads of children with expensive missiles to receive rape threats) to a petition to sack an incredibly biased boss at the BBC being shared with accompanying misogynistic comments.

I suspect what’s going on here is something called “dead cat politics“, which floppy-haired twatbanana Boris Johnson–himself a heavy user of the tactic–explains:

“The facts are overwhelmingly against you, and the more people focus on the reality the worse it is for you and your case.

“Your best bet in these circumstances is to perform a manoeuvre that a great campaigner describes as ‘throwing a dead cat on the table, mate’.”

Going on to describe the manoeuvre he explains: “The key point, says my Australian friend, is that everyone will shout ‘Jeez, mate, there’s a dead cat on the table!’; in other words they will be talking about the dead cat, the thing you want them to talk about, and they will not be talking about the issue that has been causing you so much grief.”

In this situation, the misogyny is the dead cat. And let us be clear: the dead cat is actually present. There is misogyny going on. It is just that the misogyny is levelled as a distraction from issues they don’t want you talking about. Receiving rape threats doesn’t change the fact that it is wrong to choose to drop bombs on children, it simply shifts the discussion away from the inherent wrongness of dropping bombs on children. Using misogynistic language does not change the important discussion about bias from a public broadcaster, it merely deflects away from what we ought to be talking about.

It is worth noting at this juncture that the dead cat tactic only works for some people–in my first sentence, I mentioned that it is white women who use this. This is perhaps linked to the white woman tears phenomenon, an example of privilege that white women hold under white supremacy. They are also invariably cis, and middle-class.

Very frequently, when the misogyny dead cat is thrown at the table, a particular name comes up, condemning it: a Labour MP called Jess Phillips. Now, Phillips herself clearly has an agenda at play: as a Blairite, her vicious politics are slowly dying on their arse, and she’d rather we didn’t notice, so tends to fall down on the wrong side. She also demonstrably does not care about misogyny when it is not afflicting white women with whom she agrees. Phillips remains notoriously tight-lipped whenever misogynoir (the intersections of misogyny and antiblack racism) is thrown at her colleague Diane Abbott, and in fact has gleefully perpetrated it herself.

I use Phillips as an example of this problem, not the sole source: if I went into every single example of white women having an incredibly specific model of misogyny we’d all grow old and die. What matters is that misogyny is more than just a white woman receiving misogynistic tweets: but the dead cat always looks like the Angry Trolls On Twitter, Poor White Women.

There are ultimately three tactics for dealing with dead cat politics, of varying functionality. Some may be more effective for dealing with the dead cat of misogyny than others.

1. Drop the dead cat under the table: In this scenario, where the distraction tactic is attempted, just ignore it and attempt to steer the conversation back to what it was. Unfortunately, this has limited use, with an unsympathetic media who are profoundly fond of pushing the Online Spaces Are Misogynistic narratives because the internet is kind of killing their filthy industry. They will continue yelling that there is still a dead cat under the table, and they’re right about that.

2. Throw the dead cat right back at them: This can work under very specific situations, especially with politicians. Look at their voting records: did they, for example, vote for laws which would make abortions harder to access, or to cut domestic violence services? Fucking throw that right back at them, and show that they are using misogyny as a distraction rather than something they truly care about. This tactic, again, is a difficult one to wield, though. One needs direct ammunition–it doesn’t matter if they are the sort of politician who votes repeatedly in favour of austerity, and austerity hits women the hardest: sadly, while this is entirely true, the link is not direct, and dead cat politics is a very simple, blunt-force instrument. The dead cat you’re flinging back needs to be so obvious a three-year old could understand it’s bad.

The other downside to this approach, you’ll have probably noticed, is that the real issue has got lost in among a dead cat-flinging fight. You may be able to drag things back on course. You probably won’t.

3. Keep all the cats alive: The easiest way to avoid a dead cat attack is to avoid any cats dying nearby. As a cat person, an idealist, and a stone-cold pragmatist, I like this strategy the best, but it is the one that requires the most long-term work. The only way we can truly stop seeing misogyny being used as a dead cat is to stop with the fucking misogyny. Don’t give them anything, and they cannot use it against you.

Why say “horrible woman” when you can say “horrible person”? Why say “shrill” when you can say “odious”? Why say “bitch” when you can say “butcher”? This is all commonsense things we should be striving to do anyway, and yes, it still matters when it’s someone we dislike. This also requires keeping our own house in order–taking steps to deal with misogyny where we see it, as a means to keep the conversation on track (as well as it being fucking vital anyway).

Any cat owner will know that when there’s a live cat on the table, you kind of get on with it: it’s only the dead ones that need dealing with.

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I find it deeply unpleasant that there are certain quarters who are deploying the very real and expansive issue of misogyny as a little curtain to draw in front of their own messes. Much of the time, these are women who do not bat an eyelid at playing an active role in making the material conditions of other women far worse: transmisogyny, supporting the Nordic model, supporting austerity and playing to misogynoir.

They are able to use the power they have because they can, steering the very definition of misogyny to centre only themselves.

It is for this reason that the rest of us have so much more work to do, to educate about the intersections, to support marginalised women, to oppose the violent structures of overlapping and intersecting oppressions.

In an ideal world, these women would not throw the dead cat on the table–as many of us do not, because we must pick our battles–it ought to be their responsibility to stop with the dead cat politics. Unfortunately, the political system is not built for people to behave like mature adults. And for this reason, hopefully that, too, will die out with all of the violences it props up.

Update: There is now a sequel, including a worked example of what campaigners should be doing in the face of dead cat misogyny.