Ari Renaldi

Ari Renaldi (born January 17, 1978), also known as Ari 'Aru' Renaldi, is an Indonesian music producer, arranger, sound and mixing engineer, music director and musician. His production credits include Mocca, Tulus, Vidi Aldiano, Raisa Andriana, Afgansyah Reza, Yura Yunita, Sezairi Sezali, Maudy Ayunda, Ungu, Juicy Luicy amongst many others. He is the owner of ARU Studio, a recording studio in Bandung.

During college years, Renaldi started his career as session drummer for Project Pop, Glenn Fredly, Rio Febrian, R42 and many others. He is currently the drummer for 4Peniti, a band based in Bandung that he formed in 2002 with his brother and friends.

Beside record producing, Renaldi have done many music directing as well. He was the music director for all of Tulus's six solo concerts (Tulus: An Introduction, Beyond Sincere, Diorama, Gajah Concert Tour) from 2011 to 2015 in Bandung, Jakarta and Yogyakarta cities in Indonesia. He was also the music director for Tulus at the collaboration concert between Ari Lasso and Tulus titled "Dua Ruang" held at Istora Senayan, Jakarta on October 4, 2015.

Tulus

Tulus is a village in the Jabrayil Rayon of Azerbaijan.

References

Coordinates: 39°22′N 47°04′E / 39.367°N 47.067°E / 39.367; 47.067

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Executive producer

An executive producer (EP) enables the making of a commercial entertainment product. The EP may be concerned with management accounting and/or with associated legal issues (like copyrights or royalties). An EP generally contributes to the film's budget and may or may not work on set.

Motion pictures

In motion pictures, an executive producer oversees the filmmaking with regard to film finance. Executive producers liaise with the line producer and report to production companies and distributors.

Television

In television, an executive producer often supervises the creative content as well as the financial aspects of a production. Some writers (for example Stephen J. Cannell and Tina Fey) have been the creator and also the producer of the same TV show. Other dual roles may include the executive director(s) starring in the show they produce, such as Full Throttle Saloon reality TV star, Jesse James Dupree. Still other shows may have more than one executive producer working on a TV show where there can be one among them who outranks the others. This position is known as the "showrunner," or operational executive producer.

Record label

A record label is a brand or trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

Music industry

Within the music industry, most recording artists have become increasingly reliant upon record labels to broaden their consumer base, market their albums, and be both promoted and heard on MP3, radio, and television, with publicists that assist performers in positive media reports to market their merchandise, and make it available via stores and other media outlets. The Internet has increasingly been a way that some artists avoid costs and gain new audiences, as well as the use of videos in some cases, to sell their products.