Naughty or nice ... could it really be that simple?
If you don't believe in Santa, how can Santa believe in you? The big man gets lost in the annual culture war over Christmas. Maybe he's hiding, his jolly heart broken. It's odd, I know, to say he's missing when his merchandising imagery and pre-stocktake sale discount signage is everywhere. But Santa lives in our hearts first – his condo at the North Pole is just a residency requirement of the job – and our hearts are increasingly hostile places.