Festive season travellers were greeted with what appeared to be an extravagant gift at Brisbane Airport on Wednesday morning – a gift-wrapped airliner.
But anybody wondering whether it was a Christmas gift from a particularly wealthy person to a particularly lucky one would have been disappointed to learn it was just a publicity stunt.
The Alliance Airlines Fokker 70 was decked out in blue wrapping paper in an eyecatching campaign for a lottery company.
The 80-seat plane was parked on the tarmac in front of Brisbane's busy domestic terminal as part of creative agency GPY&R;'s "dream gift" campaign for Powerball.
"We wanted this year's Christmas campaign to capture maximum eyeballs and engage with travellers in a fun way," GPY&R; Brisbane executive creative director Brendan Greaney said.
"Also, I wouldn't mind if someone gave me a private jet."
The campaign was designed to be social media-led.
To that end, it appeared successful on Wednesday, with several travellers – and the airport itself – tweeting their images.
Santa got his days mixed up and dropped off someone's present early. I'm sure they will be wrapped 🎉✈️🎁 pic.twitter.com/ilLH9ykVYR
— Brisbane Airport ✈️ (@BrisbaneAirport) December 21, 2016
I have ordered my plane gift-wrapped. #dreamgift pic.twitter.com/6QQKyenBXv
— Muriel Demarcus (@FrenchYumMummy) December 21, 2016
Someone's been good this year! Not everyday you see a plane wrapped up... pic.twitter.com/wWbUSx7rHB
— Case (@C_B_M_43) December 20, 2016
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