NSW is the fastest-growing state for online shopping, but there is one suburb heading to the online checkout the most: Liverpool.
Thirty-two kilometres south-west of the CBD and home to more than 140 languages, Liverpool and its population of more than 24,000 makes the most online shopping purchases in NSW.
More World News Videos
Retailers seek Black Friday sales success
Retailers offered steep discounts on Black Friday to lure shoppers into stores as online shopping continues to grow.
In their latest national snapshot of Australia's online shopping habits, Australia Post revealed Gosford and Baulkham Hills followed Liverpool in terms of online purchasing growth.
"There are three reasons people buy online," said Ben Franzi, Australia Post general manager for e-commerce and international.
"Price, variety and range and convenience. These give you a good insight into where the hotspots for online are ... regions that are a little bit more removed from big retail centres, like Liverpool."
The NSW suburb of Campbelltown, a 28-minute drive south of Liverpool, is also near the top.
"It's hard to say exactly why Liverpool and Campbelltown are near the top," said Megan English of eBay Australia.
![Online shopping in Australia has increased 15.9 per cent since the same time last year.](/web/20161218011019im_/http://www.smh.com.au/content/dam/images/g/h/v/4/z/q/image.related.articleLeadwide.620x349.gtcj67.png/1481960077115.jpg)
"The commute time to the city is significant, so they're spending lots of time on public transport and more people are shopping on mobile phones," she said.
"Also western Sydney in particular, they're very good at balancing the budget, looking for the best deals, and perhaps they're finding that on eBay."
![Why do people shop online? "Price, variety and convenience," says Ben Franzi, Australia Post.](/web/20161218011019im_/http://www.smh.com.au/content/dam/images/g/o/b/a/8/w/image.related.articleLeadwide.620x349.gtcj67.png/1481960077115.jpg)
Last Monday, as predicted, was the website's busiest day, with about 2.7 million users scanning its 113 million listings.
eBay predicted it would sell a jewellery item every three seconds, a Star Wars-related product every 33 seconds, and a smart watch every 50 seconds.
The "frenzy" has since died down, as Christmas draws closer and consumers try to avoid delivery delays.
"Our peak shopping day keeps going closer to Christmas, as more Australians have greater confidence in the online shopping industry," she said.
"The whole industry has come to the party, with shipping and logistics improved, better offers and marketplaces and even in-store services."
Online shopping in Australia has increased 15.9 per cent, since the same time last year, according to Australia Post.
However NSW is the state to beat, with an 18.5 per cent increase in purchases since last year.
Victoria increased its purchases by 16.7 per cent in the same period.
In the period between January to June the strongest growth came from major cities, primarily driven by fashion and media purchases, while in regional areas, health and beauty and homewares and appliances were the most popular categories.
"Christmas does change the results, as you tend to see toys and games rise quite a bit, with 38 per cent of all toys and games bought online purchased in the month before Christmas," Mr Franzi said.
According to the 2016 NAB Online Retail Sales Index, the average online shopping basket comes to around $70.
Mr Franzi said the figure reflected the way Australian consumers had responded to the affordability of online shopping, particularly young families.
"There is definitely a link between the housing and population growth areas of NSW, like western Sydney," he said.
"Those developments are also linked to younger families who are more comfortable buying a range of products online ... and who are slightly removed from big trading retail centres."
Australia Post has reported a 21 per cent growth in the online sale of homewares and appliances in NSW, which reflects Sydney's ongoing housing development, Mr Franzi said.