EXPLORE
Benjamin Moore's Color of the Year, Shadow 2117-30, is allusive and enigmatic — a master of ambiance.
“It ebbs and flows with its surroundings, and light brings it to life. Rich, royal amethyst can fade into the soft lilac-grey of distant mountains or morph into lustrous coal. Indulge your mysterious side. Let Shadow set the mood.”—Ellen O’Neill, Creative Director
![](/web/20161218092936im_/https://www.benjaminmoore.com/-/media/sites/benjaminmoore/images/color/color-trends-2017/bmc_coty_video1_mobile-us.jpg)
Experience Color Trends 2017 and the Color of the Year.
The Color Palette
![](/web/20161218092936im_/https://www.benjaminmoore.com/-/media/sites/benjaminmoore/images/color/color-trends-2017/bmc_coty_video2_mobile-us.jpg)
Watch the inspirational journey that led Benjamin Moore’s color team to Color Trends 2017.
"Emotional connections with this color evoke nostalgic memories of light on space and color."
–CARL MINCHEW, VICE PRESIDENT OF COLOR AND DESIGN
The Theater of Light
![Small, upstairs, light blue bedroom with vaulted ceiling and Bay window. Small, upstairs, light blue bedroom with vaulted ceiling and Bay window.](/web/20161218092936im_/https://www.benjaminmoore.com/-/media/sites/benjaminmoore/images/color/color-trends-2017/bmc_coty_article_01_morninglight_desktop.jpg)
Morning Light
Is there any gentler awakening than the breaking light of dawn? It streams through the window and tiptoes across rumpled sheets. DIAPHANOUS, CHARMING AND INNOCENT. Just about anything seems possible as the day awaits.
![Contemporary home office with deep green walls, French doors and matching orange chairs Contemporary home office with deep green walls, French doors and matching orange chairs](/web/20161218092936im_/https://www.benjaminmoore.com/-/media/sites/benjaminmoore/images/color/color-trends-2017/bmc_coty_article_02_afternoonlight_desktop.jpg)
Afternoon Light
Intense, luminous, exuberant. As the sun rises in the sky, shadows come to life creating a complex INTERPLAY OF LIGHT AND DARK. Crystalline beams of light angle across floors and walls.
![Purple living room with high-end eclectic furnishings and fireplace. Purple living room with high-end eclectic furnishings and fireplace.](/web/20161218092936im_/https://www.benjaminmoore.com/-/media/sites/benjaminmoore/images/color/color-trends-2017/bmc_coty_article_03_sunsetlight_desktop.jpg)
Sunset
At dusk, reverently called "Magic Hour" by photographers, bright light becomes languid and soft, gradually fading towards cashmere grey. Colors and silhouettes merge as day begins to dissolve into night.
![Just extinguished candles on table against a purple wall Just extinguished candles on table against a purple wall](/web/20161218092936im_/https://www.benjaminmoore.com/-/media/sites/benjaminmoore/images/color/color-trends-2017/bmc_coty_article_04_eveninglight_desktop.jpg)
Evening Light
Dappled highlights fade to matte. AN OLD MASTER PALETTE gilded by candlelight. Violet shadows descend.
![Outside looking in through French doors at a room with purple wall. Outside looking in through French doors at a room with purple wall.](/web/20161218092936im_/https://www.benjaminmoore.com/-/media/sites/benjaminmoore/images/color/color-trends-2017/bmc_coty_article_05_eveninglight_desktop.jpg)
Pair it Well
The right color deserves the right paint. Here are a few products to consider for your next project.
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