Drambuie
Bottle of Drambuie with contemporary packaging
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| Type | Liqueur |
|---|---|
| Manufacturer | The Drambuie Liqueur Company Limited |
| Country of origin | Scotland |
| Introduced | 1910 |
| Alcohol by volume | 40% |
| Colour | Gold |
| Ingredients | Scotch whisky, heather honey, spices and herbs |
| Website | www |
Drambuie /dræmˈbuːi/ is a sweet, golden coloured 40% ABV liqueur made from scotch whisky, honey, herbs and spices.[1]
The brand had been owned by the MacKinnon family for a hundred years but was bought by William Grant & Sons in 2014.[2] It has been produced under contract at the Morrison Bowmore Distillers facility at Springburn Bond, Glasgow since 2010.[3]
Contents
Etymology[edit]
The name "Drambuie" possibly derives from a contraction of the Scottish Gaelic phrase an dram buidheach – "the drink that satisfies" – a claim made by the original manufacturers of the drink.[4]
History[edit]
Legend[edit]
After the Battle of Culloden in 1746, Prince Charles Edward Stuart fled to the isle of Skye. There, he was given sanctuary by Captain John MacKinnon of Clan MacKinnon. According to family legend, after staying with the captain, the prince rewarded him with this prized drink recipe. This version of events is disputed by historians who believe it to be a story concocted to boost sales of the drink.[5]
The legend holds that the recipe, which at that time had no known name, was given by Clan MacKinnon to John Ross in the late 19th century. James Ross, his son and a local business man, ran the Broadford Hotel in Broadford on Skye and it was he who, after the death of John in 1879, began to experiment with the recipe at the Hotel.[6]
Private production[edit]
In the 1880s,[7] Ross developed and improved the recipe, changing the original brandy base to one of scotch whisky, initially for his friends and then later for hotel patrons. Ross named the concoction 'Drambuie' and sold it further afield, eventually reaching markets in France and the United States. As the drink became better known, Ross registered the name as a trademark in 1893.[4][8]
When Ross died, his widow, Eleanor, was obliged to sell the recipe to pay for their children's education; by coincidence to a different MacKinnon family. The latter MacKinnon family produced the drink until 2014, when the company was last sold.
Modern production[edit]
Drambuie was first commercially produced in Union Street in Edinburgh in 1910. Only twelve cases were originally sold. In 1916, Drambuie became the first liqueur to be allowed in the cellars of the House of Lords[citation needed], and Drambuie began to ship world-wide to stationed British soldiers[citation needed].
About 1940, the company moved to bonded[clarification needed] premises in Dublin Street Lane where the liquor was compounded (the process of flavouring and sweetening the whisky spirit). The bottling plant was in the same lane while the company office was in York Place. After a short period at nearby Broughton Market, the operation was moved, in 1955, to premises at the foot of Easter Road in Leith. Further expansion led to a move to purpose-built premises on the western edge of Kirkliston in 1959. These premises were vacated in 2001 and thereafter production was contracted out, in the first instance to the Glenmorangie bottling plant at Broxburn and, in 2010, to Morrison Bowmore Distillers.
Since 2007, work has been done to strengthen the reputation of the brand after a downturn in popularity and sales.[9]
In 2009, Drambuie launched The Royal Legacy of 1745, an upscale malt whisky liqueur. The 40% alcohol by volume spirit won the Drinks International Travel Retail Award for Best Travel Retail Drinks Launch at the TFWA, Cannes, France in October 2009.[10]
To celebrate the centenary of Drambuie's being bottled in Edinburgh, the makers launched a new style of bottle and embarked on a television and print advertising campaign in 2010. The new bottle, which is clear; allows the colour of the liqueur to be seen. It has a new interlocking ‘DD’ Drambuie icon behind the brand name which also appears on the neck.
In September 2014, Drambuie was sold to the makers of Glenfiddich, William Grant & Sons, for an estimated price of about £100 million.[11]
Reviews[edit]
Drambuie received the highest possible score, a "96-100", in the Wine Enthusiast's 2008 spirit ratings competition.[12]
See also[edit]
References[edit]
- ^ "Drambuie Taste". Retrieved 17 March 2015.
- ^ "William Grant & Sons buys Drambuie brand". BBC News. 8 September 2014. Retrieved 9 September 2014.
- ^ "Morrison Bowmore seals deal to make Drambuie". Retrieved 2014-07-03.
- ^ a b "Section: A New Dawn". Drambuie.com online. Retrieved 2013-08-03.
- ^ Banks, Iain (2003). Raw Spirit: In Search of the Perfect Dram. London: Century. ISBN 978-1-84413-195-2.
- ^ The Scotsman newspaper article 'The secret history of Drambuie' by Jim Murray 1983 and Hamish Dixon a great grandson of James Ross.
- ^ 'The secret history of Drambuie' Jim Murray 1983
- ^ "The Broadford Hotel is the Original Home of Drambuie" Archived 10 January 2011 at the Wayback Machine.; broadfordhotel.co.uk website; retrieved 29 December 2010.
- ^ "Drambuie Archived 29 September 2007 at the Wayback Machine.", Leisure and Tourism PR Campaign, Public Relations Consultant Scotland, Profile Plus. Retrieved 14 August 2007.
- ^ "Drinks International Travel Retail Awards Winners Announced". 21 October 2009. Retrieved 2011-09-27.
- ^ "Glenfiddich owner William Grant buys Drambuie" (Press release). Reuters. 8 September 2014.
- ^ "Proof66.com Liquor Ratings and Reviews Summary Page for Drambuie". Proof66.com. Retrieved 2012-10-21.
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