Instagram Business

The Swedish automaker built a highly targeted video ad campaign with Instagram and Creative Shop, successfully reaching millions of in-market vehicle shoppers.

The performance brand Under Armour ran photo and video ads on Instagram to engage millennials and increase message association.

Rocksbox used custom creative to target photo, carousel and video ads to its audience, resulting in a 30% increase in overall conversions.

This international higher education institution found its target audience for its graduate program using an Instagram carousel ad campaign.

The fast food and frozen treat franchise created thumb-stopping videos to drive awareness of its “Upside Down or Free” promotion and increase Blizzard sales.

Land Rover partnered with Instagram to shine a light on the beauty of winter and showcase the adventures that can be had by exploring in a car designed for challenging conditions.

This innovative online stock brokerage worked closely with Facebook and Instagram Marketing Partner Bidalgo on a smart user acquisition campaign.

Online fashion company Storets found new customers by running Instagram and Facebook ads that showcase its unique designs.

Read Dog Books connected with book lovers using Instagram Stories and ran targeted link ads to boost monthly subscriptions, bringing in a 7X return on ad spend.

This home essentials brand served simple, soft-looking link ads to a wide audience. The result: a 3.7X return on ad spend that far exceeded expectations.

Online furniture retailer Article raised brand awareness and retargeted people with unique link ads, driving an 8X return on ad spend.

The basketball team used a series of strategically targeted ads to encourage people to buy game tickets and merchandise, driving a 13.7X return on ad spend.

A traditional paint brand from Brazil united Facebook and Instagram ads to engage new potential consumers with a campaign focused on inspiration.

Tommy Hilfiger successfully positioned its new clothing line in Latin America with video ads starring tennis player Rafael Nadal, plus relevant local content.

The clothing company positioned itself as a relevant brand among Mexican style-seekers with a video and photo campaign to promote its iconic products.

The premium online grocery store found new customers by communicating their brand story through beautifully crafted images.

The game producer used Instagram to reach over 5 million people to check out their new game, Forge of Empires.

The Italian-made shoe brand retargeted its existing Facebook audience on Instagram with pre-tested creative, significantly lowering its cost per acquisition.

The beauty brand created buzz among young Australian women, generating over 1.1M video views ahead of the launch of its new tinted lip oil.

Perrier used video ads on Instagram to raise awareness of its iconic bottled water, significantly increasing household penetration and revenue.

The casino and resort giant used tailored carousel ads to encourage people to book a vacation online, resulting in a double-digit return on ad spend.

The activewear brand worked with a Facebook Marketing Expert to attract more website visitors, achieving a 5X increase in sales.

The modern belt brand boosted online sales by targeting people similar to their customers, resulting in a 2X return on ad spend.

The modern finance company deployed a series of ad campaigns on Instagram, leading to significant increases in awareness and loan applicants.

The popular concert organizer HARD Events worked with Instagram to drive ticket sales, resulting in a double-digit return on ad spend.

Chip brand Lay’s launched a video series on Instagram driving in-store sales and a great return on ad spend.

The motorcycle brand reached 1.4M people in three weeks and increased awareness among young, urban riders.

Creative app company Lightricks used stunning Instagram videos to help them hit the top of the download charts.

Saudi pharmaceutical retailer Nahdi engaged Instagram to help promote their fitness platform.

Online retailer leveraged Instagram video and achieved 5X return on ad spend.

The British charity used inspirational creative on Instagram to exceed sign-up targets.

Quickly growing handbag brand Dagne Dover targeted customer profiles with Instagram, resulting in a double-digit return on ad spend.

Lifestyle brand achieved 2.74X return on ad spend from carousel ads on Instagram.

The clothing brand used dynamic ads with clever creatives to increase return on ad spend by 3.57X.

Using eye-catching videos, the multinational electronics company engaged with over 30 million people on Instagram.

American apparel brand deployed dynamic ads, increasing return on ad spend by 5.4X.

Surf wear manufacturer used Dynamic Ads to retarget website visitors resulting in a spike in add-to-cart actions.

Mexican department store increased online sales using carousel ads and achieved a 36-point increase in return on ad spend.

Natural supplement provider used dynamic ads to retarget cart abandoners resulting in a 200X return on ad spend.

Race organizer achieved 24X return on ad spend using targeted carousel ads.

Using a series of video ads, BCAA increased reach by 5.5X.

Photo gift retailer used Custom and Lookalike Audiences to reach customers over the US holiday season, resulting in a 4.7X return on ad spend.

The Brazilian band Sax In The Beat acquired 15% more customers interested in their shows for parties with video ads.

Argentinean telecommunications company lowered its cost per lead by 53% with photo link ads on Instagram.

Dry cleaning and laundry delivery service tested creatives and segmented audiences, decreasing cost per action by 50%.

Children’s fashion retailer increased monthly sales by 9% using video ads.

Bracelet brand achieved an 18% increase in return on ad spend using carousel ads.

Healthy eating brand used Boomerang video ads to achieve a 3.4X lift in video click-through rate.

Online community for dog and camping enthusiasts generated 10X return on ad spend.

Business school increases return on ad spend by 7.5X with powerful creatives.

Travel discount alert platform saw a 3X increase in revenue from destination-focused video ads.

The modern wallet design startup achieved a 30% increase in sales and 9X return on ad spend through A/B testing.

The hat brand used highly targeted ads to promote its mission and boost charity-linked sales, resulting in a double-digit return on ad spend.

The famous shoemaker reached a trendsetting audience with Instagram video and carousel ads resulting in significant reach and view-through rates.

The Korean fashion brand achieved a 1.5 lift in online store traffic through stylish photo and video ads

The hair care brand increased ad recall by 32 points through a video and carousel ad campaign

The app marketplace developed bespoke creative to appeal to their target audience and increased app installs by 5X.

Games publisher raised brand awareness and saw a 27% increase in app installs

happn, a mobile dating app, saw a 35% lower cost-per-registration compared with other channels

Latin American sunglass brand sees success with 16-point increase in ad recall

The lingerie brand used photo ads to visually showcase their products and achieved a 30% lower cost per conversion

The online marketplace was able to reach 31M people in 16 days and saw a 40% lift in ad recall.

Using targeted video ads, the Canadian daily deals site achieved a 22% conversion rate

The drinks brand used carousel ads to achieve an 11-point lift in brand awareness

Using a strategically timed ad campaign, South Korean mobile game developer was able to boost registrations by 20% while decreasing CPC by 37%

25-point lift in ad recall with video ads to promote new beverage flavor

Online grocery platform used Instagram, Facebook and Audience Network to reach 3.6M people and achieve a 30% lower cost per install

Wearable technology company saw a 20% decrease in CPC by adding Instagram to its Facebook campaign

International cosmetics provider used video and carousel ads across Facebook and Instagram to drive brand awareness, achieving a considerable increase in conversions

The online marketplace was able to reach 25 million people and achieve a 30% lower cost per install

The eCommerce company used Instagram, Facebook and Audience Network to triple its traffic and increase monthly revenue by 12X

The wedding website company created a romantic campaign and achieved 21-point increase in ad recall

Brazilian telecom company had 32-point lift in ad recall using video and photo ads to promote its 4G network

Segmenting and targeting helped reach brides-to-be in Indonesia and boost app installs by 5X in just one month

Japanese app developer used personalized mobile app install ads to drive 1.6X more app installs

Diamond Films promoted Macbeth movie - selling 25% more tickets than expected

Salesforce used Instagram to design a first-of-its-kind carousel ad campaign to drive registrations and boost awareness for its Dreamforce 2015 conference

Glu Mobile joined Instagram Partner ReFUEL4 to increase downloads, resulting in a 39% increase in installs compared to previous campaigns

By running on Instagram and Facebook, mobile game World Golf Tour saw a 25x increase in ROAS and 44% decrease in CPI

44-point lift in ad recall for one campaign and 20% average view rate over three campaigns

An Instagram first in Thailand that drove a 17-point lift in ad recall for this telco

Heritage British shirt brand T.M. Lewin drove strong sales by combining Instagram and Facebook ads

McDonald's Poland sees a massive 57-point lift in ad recall with clever, creative imagery

Famous French liqueur brand gets 6X higher engagement with video ads

Italian coffee company generated a 16-point lift in ad recall with cool creative

The Indian hyper-local delivery service drove 50% lower cost per install

The global confectionery brand drove a 42-point lift in ad recall with its campaign in India

Indian beverage brand drives 18-point lift in ad recall and 15-point lift in campaign awareness

Television channel TV Land sees a 24% increase in ad recall by using both Instagram and Facebook in their video campaign

Messaging app sees 98% lower cost per install with Instagram video ads

Adidas sees a 24-point lift in ad recall in Poland with colorful creative

Innovative French fashion app sees a 64% decrease in cost per purchase

US eCommerce site saw a 36% lift in ROAS

Brazilian gaming startup sees 7X higher lifetime value of players

Japanese eCommerce giant achieves 11% increase in app installs

Leading watch brand saw a 20% lower cost per conversion by adding Instagram to their Facebook campaign

Online K-beauty retailer sees 20-point lift in ad recall and 11-point lift in brand awareness

One of Israel’s leading educational institutions sees over 6% increase in click through rate

New messaging app sees 40% decrease in cost per conversion

The traditional fashion retail shop from Rio de Janeiro acquired 20% more new customers

24-point lift in ad recall for the global hair care brand by sharing edgy video ads

The smartphone brand used high-impact ad product Marquee to create mass awareness and got 43-point lift in ad recall

Iconic eyewear manufacturer sees massive 41-point lift ad recall with creative ads

Harnessed the power of mobile video to boost its app retention rate by 40%

Prestige vodka producer used captivating video creative in a Facebook and Instagram ad campaign, sparking a 33-point lift in ad recall

27-point lift in ad recall positions Mercedes-Benz as the car maker of tomorrow

44-point lift in ad recall and 7-point lift in top-of-mind awareness with strong message and well-crafted creative

37-point lift in ad recall using aspirational destination photo ads

German brand Jägermeister used stylized visuals to increase brand perception and purchase intent

17-point lift in ad recall for Canadian streaming service

Brazilian beverage brand challenged celebrities in its video campaign and got 33-point lift in ad recall

Brazilian pet product e-commerce business saw 30% lower app cost-per-install compared to other channels

29% decrease in cost-per-install for the Brazilian classified app

Achieving a 34-point lift in ad recall with street-style photography

Innovative app sees 22% increase in click through rate for job seekers in Spain

44-point lift in ad recall for one campaign and 20% average view rate over three campaigns

US e-commerce company transforming photos to custom prints saw a 55% lower CPA than projected

US online community marketplace for used cars saw a 19% increase in app installs

36-point lift in ad recall for exhilarating RS 3 Sportback campaign with carousel ads

Korean cosmetics company saw a 44-point lift in ad recall and 4-point lift in brand awareness

7-point lift in message association between Coke, happiness and friendship

6.5% increase in in-app purchases in one month for the online retailer

Investing in creative to achieve a 9-point lift in brand favorability among women

US Online shopping retailer saw an 88% lift in MAI

A market leader in home entertainment saw a 26-point lift in ad recall and 7-point lift in awareness through Instagram Marquee

American wireless network operator saw a 20 to 24-point lift in ad recall, 2x higher than their first Instagram campaign.

Delicious new soft drink, J2O Spritz, sees 23-point lift in ad recall

Retail company saw a 7x lower CPC and 3X overall ROAS

10% increase in website traffic through Instagram visual for Taiwan's leading online fashion retailer

eCommerce giant enlists the help of Cara Delevingne for a 35-point lift in ad recall

53% increase in app installs with 38% decrease in CPI

Gaming success with direct response ads show 50% lower CPI

Innovative online food service sees 48% lower CPI with Instagram ads

46-point lift in ad recall to connect through meaningful moments and build brand love

8-point lift in brand favorability amongst key demographic

Argentinian shopping center sees 26-point ad recall lift

64% increase in ROA

71% decrease in customer acquisition cost

30% increase in new subscriptions for Clover's dating app

One of Germany's biggest supermarket chains saw a 37-point uplift in ad recall

43-point lift in ad recall with #FeelsGoodToBeYou campaign

Slick Boxster Spyder videos drive 41-point lift in ad recall

Photo printing app sees 88.9% lift in conversions in the UK

339% lift in installs with Instagram videos

85% increase in campaign objective

Cinemagraphs drive 8-point lift in brand favorability among 35 to 44 year-olds

16 pt lift in ad recall and 5 pt lift in product awareness

26 pt lift in ad recall through 15-second video ads

34% lift in ad recall brings success to Mercedes-Benz in Canada

Lifting brand recommendation with a new, younger audience

13pt lift in awareness of the new season fashion campaign

6-point lift in brand awareness through use of affectionate imagery

25 point lift in ad recall among people age 45+

Instagram & Facebook campaign leads to 23% uplift in conversions for online retailer

Chinese news brand reaches 3.7M people in USA

2.4X sales uplift on brow products

45-point lift in ad recall with #ShovelItForward Campaign

39-point ad recall to help transform the burger experience

15-point increase in campaign awareness with young females for new beauty product

47-point lift in ad recall to capture summer demand

30-point lift in ad recall to reach millennials with emotional sentiment

The recall is twice Nielsen's norm vs. twice as high as control

14-point lift in purchase intent with young, females

28-point lift in ad recall with #EpicFood campaign

More than 750K 18-34 year-olds reached to promote new tv season in the UK

Attracting foodies led to 41% sales uplift