Fox Sports announced on Monday that experienced and revered sports broadcaster Kelli Underwood would spearhead its commentary team for the inaugural AFL Women's competition. The term "comeback" was bandied around after that disclosure.
Underwood made headlines when she became the first woman to call an AFL game on TV, commentating games for Network 10 in the 2009 and 2010 seasons.
But it's not a comeback at all. Underwood has been calling sport ever since.
"It feels like ages ago, the Channel 10 experience, and it was really overwhelming at the time," she said. "But I don't regret it at all because it's opened so many doors, including calling netball on TV every season since then for the past eight years and every week I've done a [football] game on the radio for the ABC."
Since her last stint calling football on television, Underwood has been busy. On top of hosting and commentating ANZ Championship netball each week, she has been calling AFL games on Saturday night with the ABC.
That role is set to be expanded next season with Underwood likely to be involved in more than one game per weekend.
She has also been calling tennis with either the ABC or the BBC throughout the Australian Open each year.
So when Fox Footy came knocking, asking her to head up the first ever season of AFL Women's football, she didn't see it as a "comeback" or a "return" to the commentary chair.
"I haven't really reflected on it because I've been calling every week. I mean that's my job, I'm a commentator.
"As soon as you mentioned that I'm calling AFL football on the TV, some think the sky will fall in," she laughed.
With Channel 9 having secured the netball rights for the next five years, Underwood says the time was right to commit to Fox Sports, where she's part of the promising weekly show The Back Page.
She will continue to call AFL matches for ABC Grandstand after the inaugural women's season is completed.
"I've called for them every week for the last six years and it is no big deal.
"Every Saturday night when I walk into that commentary box with all the guys I work with it's never been a problem and I don't see it as a big deal any more.
"I just saw this is as a good opportunity, I didn't think about the past at all."
The "past" Underwood mentions refers back to 2009, when the then-head of sport for Channel 10 David Barham threw her in the deep end, and had her call AFL games.
Prior to that, Underwood had only ever called two games on radio; both in 2008 when the ABC were thin on staff because of the Olympic Games in Beijing.
After one NAB Cup game, Underwood made her debut in the premiership season when she called the round 16 clash between Geelong and Melbourne alongside Anthony Hudson.
"It was really hard," Underwood reflected. "And it was something that came to me, I didn't chase it."
Nearly a decade after calling her first game of football, Underwood believes the vast experience she's gained will hold her in good stead.
"Well, you ask any of the male commentators: are they better than they were in their first and second years? Of course."
Underwood will be joined by fellow Fox Footy commentators Adam Papalia and Tanya Armstrong, while Fox Sports presenter and journalist Neroli Meadows will also feature in the hosting chair.