FT Advantage

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Welcome to the world's most desirable audience, with the largest purchasing power and highest net worth.

Welcome to the Financial Times.

Use it to your advantage.

 

Your Advantage

Your Advantage

The world’s leading companies and most prestigious brands have always recognised that advertising in the FT is unique. FT Advantage is how we demonstrate this.

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Audience

Your Advantage

Quite simply our audience are the most desirable people on the planet; the global elite making the biggest decisions in the political and corporate world, and high-net-worth, discerning consumers who seek out the best life has to offer.

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Products

Your Advantage

From the famous Financial Times newspaper, to FT Weekend, How To Spend It and FT Weekend magazine, to our targeted financial publications, award-winning iPad app and our expansive digital offering, the breadth of advertising opportunities is unrivalled.

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Statistics

The FT has pioneered a more meaningful way to determine audience numbers. It's called ADGA (Average Daily Global Audience) and it provides media buyers with a single measure of the daily net audience regardless of channel.

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Consumer

High-net-worth, discerning consumers who seek out the best life has to offer.

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Corporate

The global elite making the biggest decisions in the political and corporate world.

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Audience

Quite simply our audience are the most desirable people on the planet.

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Weekend

The home of global lifestyle, arts and culture content including FT Magazine, Life & Arts, House & Home, FT Money, Travel, Books, Food & Drink and Style.

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Digital

From FT.com - the definitive home for business intelligence on the web - to our multi-award winning mobile apps, we keep the global business community connected with what matters to them.

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Weekday

Available in over 100 countries and read by 1.5 million people worldwide. Our readers value our independent comment and analysis which gives them insight they can act on and fresh ideas for their business.

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Financial Publishing

The FT is home to over 15 vertical titles which provide crucial granular insights for those working in financial industries and private investors.

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Sponsored Copies

Sponsored Copies offer clients the opportunity to wrap their brand message around the FT and place that message directly into the hands of a targeted audience.

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Products

With the common denominators of editorial quality, innovative advertising formats and stellar audiences, the FT’s suite of products provide vehicles to reach and influence whoever you need to persuade.

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FT2

The FT’s new content marketing proposition drawing on our unique data and editorial expertise, leveraged by your brand, to deliver unparalleled engagement with the most sought-after audiences in the world.

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Optimisation

Optimisation is our unique method of maximising your return on investment at every opportunity.

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Events

Financial Times Live, the global conferences and events arm of the Financial Times newspaper brings together the very best in world business.

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Insight

The FT’s Commercial Insight Team offers a range of services that give clients the insights to plan, execute and measure campaigns that move the needle.

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Services

Our services provide a spectrum of opportunities to broaden campaigns and the results they achieve.

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Calendar

Ensure your advertising is seen alongside relevant content by using the Publications calendar. Plan your campaigns in advance, and have sponsored copies at your event.

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