Launched at Come Together 2015 on July 30, News Corp Studios is a new content marketing offering that will help advertisers source, create, distribute and amplify content.
Sharb Farjami, Director of National Sales & said when launching News Corp Studios “Creating content to inform and inspire mass audiences is what News Corp Australia does better than anyone else in Australia. News Corp Studios will leverage our 80 years of experience for the benefit of our commercial partners.
“We can not only source and curate professionally created content from our massive archive, but thanks to our award-winning Storyful platform we can surface, verify and licence the best user generated content from around the world.
“But News Corp Studios is not just about sourcing existing premium content, it’s also about creating content. We can offer access to the largest and best commercial editorial team in Australia. This team can author bespoke native content, and create videos, podcasts, photo galleries, infographics and just about any content our clients want.
“We can also facilitate access to Australia’s best talent, help form partnerships with this country’s biggest events, custom publish, and thanks to the biggest and best media network in the country, we can distribute and amplify branded content on an unrivalled scale.”
How does it work?
News Corp Studios will provide both brands and agencies with an unrivalled content marketing solution. News Corp Studios will help advertisers source, create, distribute, and amplify content like no one else.
News Corp Studios gives advertisers access to the largest and best team of content creators in Australia.This team is not just about writing native content - this team creates videos, podcasts, photo galleries, infographics – we’ve even got 7 commercial kitchens at our disposal with News Life Media.
News Corp Studios also gives advertisers access to some of Australia’s biggest and best personalities, and our wealth of experience with large scale event activations.
See below an example of how News Corp Studios; helped Lexus launch the world's first car with a heartbeat.
For more information how we can help you create content and amplify it at scale,
speak to greg.mccrea@news.com.au, Head of Commerical Intergration.
