News Corp’s approach to consumer segmentation has been re-imagined following a revolutionary shift in capability.
Introducing News Connect.
News Connect combines what people watch and read, with what they buy to create the News Purchase Graph; allowing you to reach your most valuable, future customers with great precision.
The Power of News Connect
- Improve reach, scale and accuracy of targeting campaigns
- Leverage data science techniques to deliver relevant brand messages to future customers
- Create bespoke segments based on the unique attributes of advertiser’s customers
- Deliver unrivalled targeting underpinned by the purchase behaviours and product preferences of Australians
News Connect is underpinned by four exceptional assets
- 11+ Million addressable readers in the News Corp digital network
- Quantium anonymised customer transaction data (providing access to a wide range of customer segments based on actual purchasing behaviour)
- News Connect Panel (allowing you to understand people’s attitudes and preferences towards products through the use of Micro Surveys)
- News Corp’s Premium Content Environments
The News Connect Process
Data inputs: We identify the target audience through a Connect Panel Survey or anonymised Quantium transaction data
News Purchase Graph: We match what these people buy with what they watch and read across the network
Highly qualified segments: This News Purchase Graph is applied to New Corp’s addressable readership of 11+ Million people
News Connect Offering
Choose from Off The Shelf segments across categories including Travel, Socioeconomics, Education, FMCG, Automotive, Real Estate and Finance.
Alternatively we can create your own bespoke segments, tailor made based on the unique attributes and characteristics of your customer.
To find out more about News Connect, register your details below and a representative from News Corp Australia will contact you.
