Home buyers

Home buyers

As they search far and wide for their dream home, they’ll spend 5 lunch hours a week trawling through 426 property listings online, and several tea breaks finding the best variable interest rate. Every Saturday, they’ll drive 3.2 hours around town to view prospective homes. He’ll spend 12% of this time arguing with their GPS, but on average they’ll make it to 3 properties. 2 of which are indeed average. And 1 that could be the one. Despite the oven being too small.

Come Sunday, they’ll head to their favourite breakfast hotspot and spend 2.4 hours dissecting the paper; discussing which houses in what suburb went for how much, and when. And an additional 56 minutes comparing house wish lists (his has a wine cellar; hers a bath with feet).

It’s exciting times for Paul and Tess. We have another 1,834,000 home buyers just like them nationally, hunting for a home to call their own. And this is just one example of the power our people have.

National Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

National Stats

Stats Data

1,843,000

Stats Title

Total Audience

Stats Data

84.4

Stats Title

% reach

Connect with home buyers through these brands

NSW Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

New South Wales

Stats For State

609,000

Total Audience

80.5

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

Connect with Home buyers in New South Wales through these brands

QLD Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

Queensland

Stats For State

372,000

Total Audience

86.9

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

Connect with Home buyers in Queensland through these brands

SA Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

South Australia

Stats For State

109,000

Total Audience

84.2

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

Connect with Home buyers in South Australia through these brands

VIC Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

Victoria

Stats For State

503,000

Total Audience

86.4

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

Connect with Home buyers in Victoria through these brands

WA Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

Western Australia

Stats For State

192,000

Total Audience

86.8

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

NT Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

Northern Territory

Stats For State

20,000

Total Audience

94.2

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

TAS Key Stats

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

State

Tasmania

Stats For State

39,000

Total Audience

84

% reach

Key Stats Source

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015