INSERT SPECIFICATIONS FOR THE AGE

Technical Insert Specifications for The Age

Substance Weight and Specifications

Substance Weight (gsm)Dimensions (mm)
PagesMinimumMaximumMinimumMaximum
Single sheet135180200 x 145375 x 260
4 – 6 pages80130
8 – 10 pages80120
12 – 16 pages65100
18 – 24 pages5480
> 26 pagesPlease contact Inserts Production Department

Fold Specifications

Available Fold Options

There are four types of acceptable folds for inserts. These are 4 Page Fold, Roll fold, French fold and Gate fold. In the examples of the roll fold and gate fold, the turned back folds are to the inside and within 20mm from the spine.

newspaper-folds2

Incorrect Folds

Folds with opposing opening sides, such as Concertina and Map folds cannot be done.

bad-folds

Third Party Advertising

Fairfax Group Inserts Department will not, under any circumstances, accept third-party advertising (also known as “space farming”) in any advertisement, including inserts, tip-ons, or other forms of separate publications inserted into or attached for distribution into the publications.

Editorial

Editorial and mastheads cannot be reproduced in any form in any advertisement, including inserts, tip-ons or other forms of separate publications inserted into or attached for distribution into the publications.

Packaging and delivery

Please contact the Fairfax Inserts Department for packaging and delivery specifications.

Paper stock

Products printed on high gloss stock must be approved by the inserts department. The application of a finish (such as a varnish, film or glaze), which may cause a product to become “slippery”, is not acceptable, unless a true sample has been sighted and approved by the inserts department.

Avoid any change of stock part way through the print run as the handling characteristics will change and may result in high insert wastage.

Clients are advised to seek assurance from printers that gloss surfaces will not stick.

Unusual inserts

Any inserts of an unusual nature including cards, envelopes, perforations, die cuts, irregular shapes, 3-D/pop ups and adhesives, will require testing before approval to run can be granted. A minimum of 100 sample inserts are required for testing purposes. The Inserts Department must be informed of all deviations from the above specifications, for any insert inquiry/proposal. All enquiries should be directed to the Inserts Department. Samples provided must be the actual insert. We cannot accept variations of the final product.

IMPORTANT

  • Please note that the placement/position of the insert, within the publication, is at the Publishing Operations Manager’s discretion.
  • The orientation of loose inserts cannot be guaranteed (i.e. Inserts may appear upside-down or back to front).
  • Multiple sheet inserts must have the spine as the longest edge.
  • Perfect bound inserts are NOT acceptable under any circumstances
  • The longest edge will lie against the spine of the Newspaper (i.e. No Landscape formatted inserts).
  • Inserts must not have the same visual layout on the front and back covers (i.e. no mirror images).
  • Loose sheets are not permitted within a multiple page insert.
  • Inserts less than 24pp must be spine glued, not stapled.
  • Inserts which do not comply with the initial booking details when received, may be subject to revaluation of acceptance.
  • Clients, agencies and printers must ensure that all of their inserts are identical in terms of technical specifications, for a particular publication on any given date.
  • Inserts with different specifications will be treated as separate products. However, it is not possible to distribute each type of product to a different selected distribution area (i.e. only one type of select run is possible on any given day).
  • Inserts which are identical in terms of dimensions, with differing creative designs and/or key numbers, for the same client, must be inserted randomly (i.e. they will be regarded as one insert). The Age Printers cannot control the placement of inserts with different key numbers in the same publication.

For advertising bookings and more information, please contact Direct Marketing: + 61 2 9282 3326
For any production enquiries, please contact: + 61 2 9735 6380

Get in touch with us

Leah Sacco
Media Specialist
Inserts & Creative Off-Page Solutions
+61 (02) 9282 2799 Email Leah Sacco
Fairfax Advertising Production Support
Newspapers & Magazines
1300 666 326 Email Fairfax Advertising Production Support

Deadlines

Booking: Minimum of 2 weeks prior to publication date. Cancellation: Minimum 4 weeks prior to publication date. Material: No later than 5 working days prior to publication date. All bookings are subject to the terms and conditions of Advertising. 100% space charge will apply when inserts fail to arrive in time for publication, if cancelled after the specified deadline, or if inserts are cancelled due to any deviation from these specifications.

Revision: 7.00

Fairfax reserves the right to change the specifications without notice at any time!