Brand Discover – Shorticle
Brand Discover Shorticles are a short form list content experience. These often take the form of either a Top 10 or Top 5 list. The template is highly optimised for social sharing. Our editorial content is developed by Fairfax content specialists and images are supplied. Brand placements include video, photo galleries, large banners or custom creative. All Brand Discover Shorticles are amplified across the Fairfax mastheads and social channels. Please speak to your Fairfax account manager for more information and examples.
Here's an example Shorticle.
This is a Digital Innovation execution.
Dimensions | File size | File format | Notes | ||
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Logo | N/A | High res | eps, ai | ||
Static Image | Cross platform | 980 x 550 px | Max 200Kb | jpg, png, gif | |
URL (optional) To click through to client site. Can include click tag. |
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Video | Must be supplied as a Youtube ID. Alternatively we can host it in a FFX Youtube channel and host the video under a semi-private url. | Youtube ID eg. http://youtube.com/hbfsdfj | |||
Photo Gallery | Images | 980 x 550 px | Max 200Kb each | jpg, png, gif | 5-10 images. 5 images minimum. |
Captions | Max of 100 characters inc spaces. | A caption is required for each image |
Tracking
- Fairfax do not track clicks or interaction rates in creative reveals.
- Video tracking is supplied in Youtube.
- No Photo Gallery tracking for individual photo views.
Reporting
Fairfax reports on standard page metrics like page impressions unique browsers, active engagement time. For more information please contact your Account Manager
Lead Times
TIER 1
Total elapsed lead time for producing a series of Brand Discover articles is in the order of 4-6 weeks, depending on the size and complexity of the campaign and turnaround times for approvals. Creative must be provided 10 working days prior to campaign start date. Your Fairfax Account Manager will advise you about creative lead times at the time of signing your booking.
Fairfax reserves the right to change the specifications without notice at any time!