A dad has shared his genius hack for tackling Christmas shopping with toddlers.
And it's not just effective - it's guaranteed to make you smile.
Forget nappy bags, teething rusks and a change of clothes. According to Kiwi blogger "How to Dad" - aka Jordan Watson - this festive season you only need one thing to survive the hell that is shopping with kids: a balloon.
"You've got to be prepared for the big crowds," Watson tells us in his new video, affixing a bright red balloon to his adorable tot.
As she runs around the supermarket, balloon broadcasting her location, Watson demonstrates the true brilliance of his idea - sitting down to enjoy a bite to eat.
The plan works brilliantly, of course, until it doesn't.
Have a look at the video to see how it ends …