Herald Sun
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Herald Sun
The Herald Sun is Victoria’s favourite newspaper brand. The appetite for the Herald Sun reinforces the continuing value of newspapers and their importance to Victorians.
The Herald Sun is all things to all people. It offers news, sport, entertainment, partnerships, a community voice and news across multiple platforms.
It reflects the values and beliefs of Victorians. And it represents every category and demographic. This is why it has such a strong following.
Our editorial team is second to none with award winning journalists and specialists dedicated to food, footy, fashion and more. As well as the best opinion writers in the country.
With our content now optimised across web, mobile and tablet – as well as print – even when our readers are on the go they are always in the know.
Herald Sun Media Kit
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Key facts
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016. Nielsen Digital Ratings Monthly (Surfing) Total June 2016. Print or digital L4W.
4,241,000
Total audience
Herald Sun
The Herald Sun delivers the best news and views from those in the know, including Australia’s most-read political commentator Andrew Bolt, the nation’s leading business voice Terry McCrann, investigative crime writer Andrew Rule, and social columnist Susie O’Brien. Readers enjoy privileged access to some of the most connected people in town including Eddie McGuire, Jeff Kennett, Peter Costello and Beverley O’Connor.
In footy-mad Melbourne, there is no greater authority on our great game than the team at the Herald Sun. With Mark “Robbo” Robinson at the helm as chief football writer, the Herald Sun delivers the most in-depth news and analysis every day, across every platform. And with the likes of Gerard Whateley, Dermott Brereton and Shane Crawford weighing in, it’s an unbeatable combination. The Herald Sun has also added unrivalled video coverage from Fox Sports to the mix.
Whether it’s food, fashion, music or movies, information on your home or your next getaway, the Herald Sun has every angle covered. With our content now optimised across web, mobile and tablet even when our readers are on the go they are always in the know.
New Newspaper Engagement Data
emma™ has recently released its ground breaking engagement data and on the metrics that matter to advertisers – the propensity for readers to act, consider, seek and share as a result of seeing advertising in newspapers – Herald Sun delivers.
87% of Herald Sun (M-F net) readers have considered a product they’ve seen advertised, 63% have sought more information about a product and 53% have bought a product as a result of seeing an advertisement in Herald Sun. Proving Herald Sun can extend the reach of a campaign beyond our unparalleled daily readership, 76% of readers have shared information about a product they’ve seen advertised with family or friends.
Source: emma™ Engagement conducted by Ipsos MediaCT, 6 months ending Dec 2013, people 14+.
Key Facts
1,256,000
Readership (M-F AVG)
1,056,000
Readership (SAT)
330,766
Circulation (M-F AVG)
335,232
Circulation (SAT)
$1.40
Cover Price M-F
$2.20
Cover Price Sat
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016. Circulation - ABC Apr-Jun 2016.
Digital
heraldsun.com.au
Herald Sun has a comprehensive and dedicated website which is one of Victoria's most respected brands for its integrity, market presence and its reflection of the unique qualities that make Victoria what it is. It is a two way communication hub, providing users with up to date important news affecting their lives.
Heraldsun.com.au offers users a platform where they are able to engage and interact with fellow Victorians. Via blogs and forums, users are invited to comment. This feedback ultimately shapes and refines the content. The content is both credible and relevant to the audience and presented in an easily digestible format.
Whether it's breaking news, footy stories, entertainment or weather updates, heraldsun.com.au ensures Victorians are kept up to date with what's happening in their state.
Key Facts
55,823,000
Page views
2,471,000
Unique Audience
18,681,000
Sessions
7.559723606
Sessions per person
0:37:33
Time per person
Source: Nielsen Digital Ratings Monthly (Surfing) Total. March 2016
App
Herald Sun
Now you can experience the daily editions of the Herald Sun like never before, with the new App that brings the daily paper to life and delivers it to Apple Newsstand every morning. That means accessing all the latest news and entertainment plus the best AFL coverage – all on your iPad.
- Catch up anytime with access to the last seven daily editions of the paper when you want
- Interactive layout that reads like a real newspaper, only better
- Top news and opinion from your favourite Herald Sun journalists, photographers and contributors
- Each daily edition will automatically download while you sleep, so it’s ready when you wake up
- Full screen videos and photo galleries of Melbourne and Victorian news, plus the rest of Australian and world news
- Challenge yourself with fun interactive games like Sudoku and crosswords
- Enjoy your favourite lift outs, including Escape and Taste, available the same day that they are printed in the paper
- Weekly TV Guide available every Sunday
- Track the game as it happens with the Fox Sports Live Score Centre – for fans of footy and plenty of other sports
- Your local weather
Mobile
m.heraldsun.com.au
Victoria’s most popular news site is now anywhere you are. The Herald Sun m-site provides Victoria’s best source of news, sport and entertainment now at the fingertips of people who are on the move, not always in front of a PC, but want to be informed. Whether at the game, at the pub, or on the couch, Herald Sun’s unmatched AFL coverage now lives in the pocket of every diehard AFL fan.