MEDIACOM AND MATCH MEDIA WIN TOP HONOURS IN FAIRFAX MEDIA’S EDITORIAL CHALLENGE
26 September 2016
Best Newsroom (Overall)
Prize: $500 travel voucher, courtesy of Traveller
- Melbourne: Mediacom
- Sydney: Match Media
Best Individual Story (News or Feature)
Prize: $1500 team restaurant voucher, courtesy of Good Food
- Melbourne: Dentsu Mitchell
- Sydney: PHD Sydney
Best Multimedia (Photo & Video)
Prize: 12 month Stan subscription
- Melbourne: OMD
- Sydney: Initiative
Best Headline (Any Platform)
Prize: 1 x bottle of Veuve Clicquot each
- Melbourne: ZenithOptimedia
- Sydney: Society
Commenting on the Melbourne winners, The Age’s Mark Hawthorne said: “Congratulations to Mediacom, as the winners of the overall newsroom award they had a unique, engaging feature story that we believed would be widely read, an outstanding video with high production values, and a very clever digital headline ‘Swipe right but just for the night’.”
On awarding the Sydney winners, The Sydney Morning Herald’s Stephen Hutcheon said: “Match filed two consistently strong stories accompanied by strong visuals and engaging, catchy social posts meeting all objectives. Their news piece about a dubious cleaning service was well structured, including good use of quotes, and the accompanying news video was exceptionally well put together, considering the conditions of the Editorial Challenge - limited equipment and time.”
Fairfax Media’s Victorian Agency Sales Director, Andrew Mudgway, said: “The second Fairfax Media Editorial Challenge gave our agency partners a real chance to be journalists for an afternoon in friendly competition against their rival agency peers. Our annual Editorial Challenge aims to give the teams a taste for how compelling and timely news content is created, and why it requires a force of highly skilled journalists.”
The Editorial Challenge awards were held in Melbourne on Thursday 15 September 2016 and in Sydney on Thursday 22 September.
Ends.
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