BRAND OVERVIEW
Money is a section that is published in The Sydney Morning Herald and The Age on Wednesdays and in The Sun Herald and The Sunday Age on Sundays. It also appears across the digital masthead platforms; Canberra Times, Brisbane Times and WA Today.
Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.
Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.
Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending October 2016 | Nielsen Digital Ratings Monthly October 2016.
Demographics
- 14% 14 to 29
- 18% 30 to 44
- 34% 45 to 64
- 34% 65 Plus
- 38% Social Grade A
- 23% Social Grade B
- 19% Social Grade C1
- 12% Social Grade C2
- 8% Social Grade DE
- 12% Less than $40,000 per year
- 17% $40,000-$79,999 per year
- 16% $80,000-$119,999 per year
- 27% $120,000 or more per year
- 31% Managers
- 4% C-Suites
- 16% Business Decision Makers
- 4% Technical Trades
- 4% Community & Personal Services
- 6% Clerical & Administrative
- 4% Sales