THE TARDIS
Engage your customers in a compelling, sequential, narrative as they scroll through our articles
This ad unit is a Fairfax Blueprint rich media execution.
Demo
Click here to view the Tardis on the SMH
Overview
The Tardis is an anchored Half Page (300×600) ad unit. It replaces the entire right-hand-column on article pages (only) and scrolls with the user in a fixed position aligned with the top of the user’s viewing pane. At certain points as the page scrolls, the image within the ad unit will transition (fade out/fade in) to reveal a second, third (etc.) set of creative, allowing clients to tell a sequential story as the user scrolls through an article.
Product Rules
- Where can this run? See the SiteMatrix
Specifications
Dimensions | File Size | File Type | Notes | |
---|---|---|---|---|
Static Images | 300 X 600 px | 25 KB | JPG, GIF or PNG | Each image will fade out and into the next one to create the transition effect |
Deliverables
- 2-6 Static Images
- Click URL / Tracking per Image
- Optional Impression Tracker
Reporting
- Overall Impression Tracking
- Click Tracking for each stage of transition
Lead Times
TIER 2: 5 business days lead time.
Please note that if creative includes non-standard aspects, it will be considered as a TIER 1 “Custom Ad” requiring 10 business days or longer lead time. Your Fairfax Account Manager will advise you about creative lead times at the time of signing your booking.
Creative specifications can change at any time – always refer to the AdCentre.