STANDARD BANNER ADS

Ad banners (also known as banner ads) are one of the most dominant forms of advertising on the internet. Banner ads are a form of display advertising that can range from a static graphic to full motion video.

Creative constructed in standard web-image formats, such as GIF, JPEG, PNG or HTML5 executions of any of the dimensions listed below are considered standard banner ads. Such creative may be hosted by Fairfax Digital’s internal adserving system or delivered via JavaScript redirect tags hosted by a third party ad-serving vendor.
Executions involving audio, video, data-capture etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor or Fairfax Digital’s Rich Media Studio. Please refer to the rich media guide for details.

References

 

Standard display banner ads

Please refer to the display advertising guidelines for general rules!

NameDimensions
(w x h) px		Base File WeightRich Media File Weight
3rd party ad served only		File FormatNotesA.K.A.
Medium Rectangle300×25040 KB (gif) / 80KB (HTML5)100 KB Initial loadGIF, JPG, PNG, HTML5Part of IAB Australia’s UAPmrec, medrec, mpu
Half Page300×600
Leaderboard728×90
Wide Skyscraper160×600IAB Wide Skyscraper
Standard Banner468×60banner
Story tools120×5010KBNAGIF, JPG, PNGNo animation allowedArticle tools ad; Join the Conversation ad
Site Tracker rectangle220×22040KB
Homepage hero620×27040KB
Index hero620×27040KB (gif) / 80KB (HTML5)GIF, JPG, PNG, HTML5
Mini rectangle300×12540KB (gif) / 80KB (HTML5)100KB Initial loadGIF, JPG, PNG, HTML5
Business Small Tile250x45px10KB (gif) / 60KB (HTML5)NAGIF, JPG, PNG, HTML5
Wide strip620×4525KB (gif) / 80KB (HTML5)100KB Initial loadGIF, JPG, PNG, HTML5
Strip ad630×4525KB (gif) / 80KB (HTML5)100KB Initial loadGIF, JPG, PNG, HTML5
Sectional Strip940×6025KB (gif) / 80KB (HTML5)100KB Initial loadGIF, JPG, PNG, HTML5TIER 2: 5 business days lead time.
Homepage Strip940×4025KB (gif) / 80KB (HTML5)100KB Initial loadGIF, JPG, PNG, HTML5TIER 2: 5 business days lead time.No animation allowed. Static only.
TheVine BTYB logo100×5010KBNAstatic GIF, JPG, PNGthevine.com.au only
No animation allowed!
TheVine Favourites300×4020KB
Insearch Ad580×10040KBdomain.com.au only
No animation allowed!
Agent Gallery
Tail Ad updated

HTML5 Deliverables

When supplying HTML5 files, in addition, please always supply a backup image (JPG, PNG, GIF) of the same dimensions to cater for devices that may not support HTML5.

Where can this run?

View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.

Lead Times

TIER 3

Please deliver all creative assets at least 3 business days prior to start date. NB: exceptions as indicated in the above table!

Revision: 7.11

Fairfax reserves the right to change the specifications without notice at any time!

 

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Standard Desktop Banners