OTP
Over the Page a.k.a. OTP creative is a polite loading rich media floating creative, which may be automatically activated and displayed within a predefined area of the page.
Please note that OTP ads are served from a medium rectangle ad position, unless our Ad Operations team advises you otherwise. Consequently, the OTP must be accompanied by a standard medium rectangle creative, which will also serve as a leave-behind / reminder ad. Additionally, this leave behind unit will be served on second and consecutive ad impressions – due to the OTP’s frequency capping – as well as a backup ad for cases of browser incompatibility etc.
Rules
- OTP ads must be served by a dedicated third party ad server.
- The standard 500×500 pixel rectangle OTP must close automatically after 10 seconds, while its larger – so called “full page” (940x550px) – version must close after 7 seconds.
- Both standard and full-page OTP’s animation are limited to one loop within their respective runtimes.
- The OTP must terminate if the user clicks on the standard close button.
- OTP ads are frequency capped at 1 impression / UB / day.
- Only one OTP creative per placements Rotation is accepted.
Dimensions and Specifications
Standard OTP | Full Page OTP | |
---|---|---|
Dimensions | 500x500px | 940x550px |
File Type | HTML5 | HTML5 |
HTML5 file size | 100 KB | 100 KB |
Background | fully opaque | fully opaque |
Initiation | auto | auto |
Run time | 10 seconds | 7 seconds |
Frequency Capping | 1 impression / UB / day | 1 impression / UB / day |
Accompanying creative | ||
Ad Type | Standard Medium Rectangle, unless advised otherwise by a member of the Ad Operations Team. |
Deliverables
OTP ads must be third party served.
Where can this run?
View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.
Lead Times
TIER 2 Rich Media Executions: 5 business days lead time.
Please note that if rich media creative includes non-standard aspects, it will be considered as a TIER 1 “Custom Ad” requiring 10 business days or longer lead time. Your Fairfax Account Manager will advise you about creative lead times at the time of signing your booking.
Revision: 7.11
Fairfax reserves the right to change the specifications without notice at any time!