MOSAIC
The Mosaic is an expanding rich media execution that can run across all articles, indexes and the Homepage of the Fairfax Media network.
Demo
Click here to view the Mosaic on the SMH homepage
Overview
The Mosaic consists of two main components – Superking Gutters and an Expanding Medium Rectangle (or Half Page).
On user initiation the MREC/Half Page unfolds as a series of tiles to expand across the full content area. Within this overlay, clients can host multiple images, videos and other rich media content within the expansion. Dimensions of the Mosaic overlay are the same as the Sidewinder.
This is a Digital Innovation execution.
Product Rules
- This product is a desktop only execution
- Where can this run? See the Site Matrix
- Expanding MREC animation must mimic that shown in the demo above – ie. a series of tiles ‘unfolding’ in a mosaic style
- Expansion must be user-initiated (either on click or after a mouseover timeout of at least 3 seconds)
- Standard MREC (300 x 250px) inpage size on homepages only
Specifications
DIMENSIONS | FILE SIZE | FILE TYPE | NOTES | |
---|---|---|---|---|
Gutter Image | 1800(W) X 1000(H) pixels | 150KB | JPG | Background colour to be supplied in hexadecimal format (e.g. #FFFFFF) PSD slicing template and further documentation can be found here |
MREC / Half Page | 300×250 / 300×600 pixels | 40KB | GIF, JPG, PNG, HTML5 | Click here to view our Standard Banner Ad Guidelines |
Expanding Panel | 996 (W) x 1000(H) pixels | 100 KB (2MB polite load) | HTML5 | All essential branding/copy to be contained within the top 700px of the expanding panel, else cropping on lower-resolution displays will occur. Width of 996 pixels allows for an overlap of 3px either side of the expanding panel to bleed in the gutters and offer seamless integration. Click here to view additional expanding ad guidelines |
Deliverables
- Superking gutter artwork
- Third party tag (for MREC/Half Page and expanding panel)
Reporting
- Number of expansions
- Number of clicks per CTA
- Overall number of impressions
- Video (where applicable)
- Total number of video start, midpoint and completes
Lead Times
TIER 3: 10 business days lead time.
Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details.
Creative specifications can change at any time – always refer to the AdCentre.