INSERT SPECIFICATIONS FOR THE AFR
Paper Stock
Products printed on high gloss stock must be approved by the inserts department prior to inserting. Any product with a varnish, film or glaze will need to be tested by our inserting department prior to inserting. Avoid any changes of stock part way through the print run as the handling characteristics will change and may result in high insert wastage. Please ensure stock used in product is consistent throughout run. Any change in stock could incur wastage and non insertion. A slow down rate could be incurred.
Contact
Unusual Inserts
Any insert of an unusual nature including cards, envelopes, perforations, die cuts, irregular shapes, 3-D/pop ups and adhesives, will require testing prior to inserting. A minimum of 100 sample inserts are required for testing purposes. The Inserts Department must be informed of all deviations from The Australian Financial Review’s insert specifications, for any insert inquiry/proposal.
Third Party Advertising
Fairfax will not, under any circumstances, accept third-party advertising (also known as “space farming” in any advertisement, including inserts, tip-ons, or other forms of separate publications inserted into or attached for distribution into the publication.
Packaging and Delivery
Please contact the Fairfax Inserts Department for packing and delivery specifications.
Important
- Please note that the placement/position of the insert, within the publication, is at the Publishing Operations Manager’s discretion.
- The orientation of the insert cannot be guaranteed. (i.e. Inserts may appear upsidedown or back to front).
- Multiple sheet inserts must have the spine as the longest edge.
- Perfect bound inserts are NOT acceptable under any circumstances.
- The longest edge will lie against the spine of the newspaper (i.e. NO landscape formatted inserts).
- Inserts must not have the same visual layout on the front or back covers (i.e. No mirror images).
- Loose sheets are not permitted within a multiple page insert.
- Inserts less than 24pp must be spine glued not stapled.
- Inserts which do not comply with the initial booking details when received, may be subject to revaluation of acceptance.
- Clients, agencies and printers must ensure that all of their inserts are identical in terms of technical specifications, for a particular publication on any given date.
- Inserts with different specifications will be treated as separate products. However, it is not possible to distribute each type of product to a different selected distribution area (i.e. Only one type of select run is possible on any given day, per state).
- Inserts which are identical in terms of dimensions, with differing creative designs and / or key numbers, for the same client, must be inserted randomly (i.e. They will be regarded as one insert). Fairfax Printers cannot control the placement of inserts with different key numbers in the same publication.
Creative Options
Adhesive notes
Adhesive Advertising Notes appear on Page 1 of The Australian Financial Review. They provide high visibility and immediate impact like no other advertising vehicle. People intuitively react to Ad Notes. Customers can remember your message, they can pull your Ad Note off the page and stick it to their computer, diary, telephone, notice board or even their wallet.
Specifications | |
---|---|
Stock | White or Yellow |
Size | 73mm x 72mm |
Up to 6 colours | |
Complete state runs only. | |
Notes | Subject to Editorial approval |
Cost includes media, stock and printing of up to 6 colours on note face. Alternatively, up to 5 colours on the face and 1 on the reverse. |
Bellybands
The Australian Financial Review Bellybands are an eye catching creative that wraps a complete edition of the Financial Review newspaper. Bellybands compel the audience to read the advertisement before opening their newspaper. The Bellyband enables the advertiser’s message to be clearly communicated and absorbed by the reader. Bellybands can be printed on both the front, back and reverse to combine branding and direct marketing.
Specifications | |
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Stock | Stock 250gsm A2 Gloss Artboard |
Size | 70mm x 657mm |
Full cover (both side optional) | |
CBD Monday, Tuesday and Thursday runs only | |
Notes | Subject to Editorial approval |
Cost includes media, stock and printing, delivery and newsagent production fees. |
Advertising Pocket
The Australian Financial Review The Australian Financial Review Advertising Pockets are an exciting new creative initiative. The Financial Review newspaper sits inside the pocket in a cradle like manner. An Advertising Pocket is a creative execution that would suit any advertising sector and is suitable for branding or direct marketing.
Specifications | |
---|---|
Stock | Stock 250gsm A2 Gloss Artboard |
Flat Size | 560mm x 350mm |
Finished Size | 450mm x 320mm |
Full cover front and back | |
CBD Monday and Thursday runs only | |
Notes | Subject to Editorial approval |
Cost includes media, stock and printing, delivery and newsagent production fees. |
Deadlines
Inserting only
Booking & Cancellation: Minimum of 2 weeks prior to publication date. Delivery: Delivery: 1 week prior to publication date
Printing and Inserting
Booking, Material & Cancellation: 3 weeks prior to publication date All bookings are subject to the Fairfax Media Advertising Terms & Conditions. 100% cost charge will apply when inserts fail to arrive in time for publication, material and proof deadline not met, if cancelled after the specified deadline, or if inserts are cancelled due to any deviation from these specifications. All inserts subject to Editorial approval. Print costs are subject to change.
Revision: 7.23**FRG
Fairfax reserves the right to change the specifications without notice at any time!